AI TOOL PROFILE
Sequel Review: Embedded Webinar Software
- Marketing
- Event Management
- B2B Marketers
- Revenue Teams
- Enterprise Companies
- Sales Teams
Pricing
Tiered pricing starts at $833 per month for the Growth plan, which supports up to 500 attendees. Higher tiers (Business and Enterprise) support larger attendee volumes and more advanced security and reporting features.
At a glance
- Best for
- B2B Marketers, Revenue Teams, Enterprise Companies, Sales Teams
- Key use cases
- Hosting On-Domain Webinars, Lead Scoring and Attribution, Content Repurposing, Global Audience Outreach
- Integrations
- Salesforce, HubSpot, Marketo, Pardot, Eloqua
- Official website
- Visit sequel official website
How AI is used
Sequel is a virtual event platform designed to host live, simulive, and on-demand webinars directly within a company's existing CMS. By embedding the event experience, the software allows attendees to remain on the business's own domain for registration and viewing, keeping them near product pages and pricing information.
The tool is built for high-growth revenue teams, B2B marketers, and enterprise companies. It supports the capture of engagement data—such as watch time, poll responses, and CTA clicks—and syncs that information to CRM systems for lead scoring and attribution.
Beyond hosting, the platform includes AI-driven tools for repurposing video content into blogs and social posts, as well as enterprise security features. Buyers should confirm which tier they need based on their expected attendee volume and whether they require advanced security like SSO.
Key Features
Embedded Event Experience
Supports live, simulive, and on-demand webinars embedded directly into a company's CMS.
Engagement Tracking
Captures first-party data including watch time, poll responses, questions, and CTA clicks.
Sequel AI Studio
Helps generate social posts, blog drafts, transcripts, and video clips from webinar recordings.
CRM Synchronization
Syncs attendee and engagement data into Salesforce, HubSpot, and Marketo in real time.
Production Suite
Includes tools for live sessions, green rooms, screen sharing, and RTMP ingestion.
Enterprise Security
Supports SOC 2 compliance and enterprise SSO via Okta, Google Workspace, and SAML.
Use Cases
Hosting On-Domain Webinars
Embedding live and on-demand sessions on a company website to keep attendees on the brand's domain.
Lead Scoring and Attribution
Using in-event engagement data to identify high-intent accounts and sync signals to a CRM.
Content Repurposing
Using AI to turn recorded webinar sessions into blog articles and social media clips.
Global Audience Outreach
Supporting international viewers through AI-powered translation, dubbing, and closed captioning.
Integrations
- Salesforce
- HubSpot
- Marketo
- Pardot
- Eloqua
- Zapier
- Webflow
- WordPress
FAQ
How does Sequel differ from traditional webinar tools?
- Unlike traditional platforms that send users to a separate destination site, Sequel embeds the entire experience directly into your own CMS, keeping attendees on your domain.
What is the starting price for Sequel?
- The Growth tier starts at $833 per month, which includes support for up to 500 attendees per session.
Does Sequel integrate with CRMs?
- Yes, Sequel offers native integrations with Salesforce, HubSpot, Marketo, Pardot, and Eloqua to sync engagement data in real time.
How long does it take to launch a webinar on Sequel?
- Most customers typically launch within 2-4 weeks.
Source category: Marketing
Source subcategory: Event Management
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