Sequel Review: Embedded Webinar Software
Sequel helps B2B marketers and revenue teams host webinars on their own domain to capture first-party engagement data. It is designed for companies that want to avoid sending high-intent traffic to third-party webinar platforms.
At a glance
- Category
- Marketing
- Best for
- B2B Marketers, Revenue Teams, Enterprise Companies, Sales Teams
- Pricing
- Tiered pricing starts at $833 per month for the Growth plan, which supports up to 500 attendees. Higher tiers (Business and Enterprise) support larger attendee volumes and more advanced security and reporting features.
- Key use cases
- Hosting On-Domain Webinars, Lead Scoring and Attribution, Content Repurposing, Global Audience Outreach
- Integrations
- Salesforce, HubSpot, Marketo, Pardot, Eloqua
- Official website
- sequel.io
Sequel is a virtual event platform designed to host live, simulive, and on-demand webinars directly within a company's existing CMS. By embedding the event experience, the software allows attendees to remain on the business's own domain for registration and viewing, keeping them near product pages and pricing information.
The tool is built for high-growth revenue teams, B2B marketers, and enterprise companies. It supports the capture of engagement data—such as watch time, poll responses, and CTA clicks—and syncs that information to CRM systems for lead scoring and attribution.
Beyond hosting, the platform includes AI-driven tools for repurposing video content into blogs and social posts, as well as enterprise security features. Buyers should confirm which tier they need based on their expected attendee volume and whether they require advanced security like SSO.
Key Features
Supports live, simulive, and on-demand webinars embedded directly into a company's CMS.
Captures first-party data including watch time, poll responses, questions, and CTA clicks.
Helps generate social posts, blog drafts, transcripts, and video clips from webinar recordings.
Syncs attendee and engagement data into Salesforce, HubSpot, and Marketo in real time.
Includes tools for live sessions, green rooms, screen sharing, and RTMP ingestion.
Supports SOC 2 compliance and enterprise SSO via Okta, Google Workspace, and SAML.
Use Cases
Embedding live and on-demand sessions on a company website to keep attendees on the brand's domain.
Using in-event engagement data to identify high-intent accounts and sync signals to a CRM.
Using AI to turn recorded webinar sessions into blog articles and social media clips.
Supporting international viewers through AI-powered translation, dubbing, and closed captioning.
Best For
Integrations
Pricing
Tiered pricing starts at $833 per month for the Growth plan, which supports up to 500 attendees. Higher tiers (Business and Enterprise) support larger attendee volumes and more advanced security and reporting features.
FAQ
Unlike traditional platforms that send users to a separate destination site, Sequel embeds the entire experience directly into your own CMS, keeping attendees on your domain.
The Growth tier starts at $833 per month, which includes support for up to 500 attendees per session.
Yes, Sequel offers native integrations with Salesforce, HubSpot, Marketo, Pardot, and Eloqua to sync engagement data in real time.
Most customers typically launch within 2-4 weeks.
Source category: Marketing
Source subcategory: Event Management
