RainFocus: B2B Event Management Software
RainFocus helps marketing agencies and mid-to-large enterprises manage the event lifecycle. It is designed for teams that need to unify attendee profiles across a portfolio of event types.
At a glance
- Category
- Marketing
- Best for
- Marketing Agencies, Mid-Market Companies, Enterprise Companies, Associations, Technology Companies
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Flagship Conferences, Field Marketing and Roadshows, B2B Webinar Series, Sales Activations
- Integrations
- Adobe, CRM, MAP, CDP
- Official website
- rainfocus.com
RainFocus is an event management platform that supports the planning, marketing, and execution of B2B events. It is designed for organizations managing various formats, including flagship conferences, roadshows, and webinars, within a single system.
The tool is aimed at marketing agencies and companies in the mid-market to enterprise space. It helps these users consolidate registration, content management, and attendee engagement into one platform.
Key capabilities include a rules engine for event personalization and RainFocus Nexus, a system of AI agents designed to support marketers with configurations and decision-making. The platform maintains SOC 2, ISO 27001:2022, and PCI DSS certifications.
Buyers should confirm integration requirements with their specific CRM, MAP, or CDP, as the platform is designed to sync engagement data to support sales pipeline activities.
Key Features
Provides a single view of attendee behavior and data across multiple events to support personalized journeys.
Tools to plan and execute in-person, virtual, and hybrid event experiences.
Supports event registration, attendee data collection, and customized guest experiences.
A system of specialized AI agents designed to assist event marketers with configurations and decision-making.
Provides portals and tools for managing speaker workflows, exhibitor onboarding, and lead capture.
Supports the organization and distribution of event sessions and resources.
Use Cases
Supporting the execution of large-scale annual user conferences with complex agendas.
Using brand-compliant templates to set up regional events and localized experiences.
Managing digital touchpoints and attendee engagement for online educational events.
Providing sales teams with attendee engagement insights to support outreach.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
RainFocus is designed to handle in-person, virtual, and hybrid events, ranging from webinars to large-scale flagship conferences.
It is primarily designed for marketing agencies, mid-market companies, and enterprise organizations, as well as associations and technology firms.
RainFocus Nexus is a system of specialized AI agents that support event marketers with decision-making and complex platform configurations.
The platform is SOC 2, ISO 27001:2022, and PCI DSS certified, and it is GDPR and CCPA compliant.
Source category: Marketing
Source subcategory: Event Management
