Orum: Calling Performance System for Sales Teams
Orum helps sales development teams and SDR organizations increase the number of live conversations they have per hour. It is designed for teams that want to automate outbound dialing while maintaining coaching and CRM synchronization.
At a glance
- Category
- Sales
- Best for
- SDR teams, Sales development organizations, Enterprise sales teams, Remote sales teams
- Pricing
- Pricing is per user and billed annually. The company offers Launch and Ascend core plans, with additional costs for add-ons such as AI Coaching and Webhooks.
- Key use cases
- Automated Outbound Dialing, Sales Rep Coaching, Remote Team Engagement, CRM Workflow Integration
- Integrations
- Salesforce, HubSpot, Outreach, Salesloft, Gong Engage
- Official website
- orum.com
Orum is a calling performance system designed to help sales teams maximize live conversations. Rather than replacing a CRM or Sales Engagement Platform, it works alongside them to manage the dialing process through automation and connect rate intelligence.
The tool is built for SDR teams and sales development organizations. It provides automated dialing, a coaching suite for managers to identify rep performance gaps, and a virtual sales floor to support remote teams.
Buyers should confirm that the platform matches their budget, as it uses annual per-user billing. The system is designed to integrate with existing sales stacks so that call outcomes and recordings are captured in the primary system of record.
Key Features
Automates dialing sessions to help increase the number of live conversations reps have per hour.
Includes AI Scorecards, Coaching Portals, and AI Roleplay to provide insights into rep performance.
Detects which person answers first during parallel dials and connects the rep to that call.
Rotates phone numbers and monitors reputation to help reduce the risk of being marked as spam.
Provides a digital environment with leaderboards and live listening for remote sales teams.
Supports calling capabilities across more than 160 countries and regions.
Use Cases
Supporting sales teams in conducting high-volume dialing sessions to reach prospects.
Using AI scorecards and portals to help managers identify and coach rep performance gaps.
Using the virtual sales floor to maintain team culture and visibility for distributed SDRs.
Connecting dialing activity to CRMs and SEPs so that call outcomes and recordings are synced.
Best For
Integrations
Pricing
Pricing is per user and billed annually. The company offers Launch and Ascend core plans, with additional costs for add-ons such as AI Coaching and Webhooks.
FAQ
Orum detects who answered first down to the millisecond and connects the rep to that person, while the other call is canceled and placed in a bucket for later follow-up.
Orum offers Launch and Ascend core plans billed annually per user, with optional add-ons for AI Coaching and Webhooks.
No, it is designed to work alongside tools like Salesforce, HubSpot, and Outreach, managing the dialing process while syncing data back to those systems.
Yes, it supports calling in over 160 countries and includes a virtual sales floor designed for distributed teams.
Source category: Sales
Source subcategory: Sales Enablement
