35up: Automated Cross-Selling Software
35up helps e-commerce store owners increase basket value by suggesting relevant add-ons. It is designed for teams that want to offer complementary items without managing the inventory themselves.
At a glance
- Category
- Ecommerce
- Best for
- E-commerce store owners, Online merchants in electronics and sports, Mid-sized e-commerce shops, Shopify and Shopware users
- Pricing
- 35up offers a freemium model. Paid plans include Bronze starting at 149€/month, Silver, Gold, Grow, and Professional tiers, with commissions on external products ranging from 3% to 10% depending on the plan.
- Key use cases
- Checkout Add-ons, Customer Re-engagement, Portfolio Expansion
- Integrations
- Shopware App, Shopify App, JTL Plugin, API
- Official website
- 35up.com
35up is an automated recommendation engine designed for e-commerce businesses to implement cross-selling strategies. The platform uses AI-based product matching to identify items that complement what a customer has in their cart, which may reduce manual product pairing work.
It is built for online stores in sectors such as electronics, sports, pets, and travel. The tool allows merchants to suggest their own products or leverage a partner network containing millions of external items, including digital goods and insurance options.
Buyers can maintain control over the user experience by adjusting pricing rules, boosting specific products, or filtering out categories. The platform supports several shop systems through plugins or a direct API for more customized setups.
Buyers should confirm which plan aligns with their monthly revenue and check if the commission structure for external product sales fits their margin goals.
Key Features
Uses algorithms to automatically identify and pair complementary products without requiring manual mapping.
Provides access to a network of third-party products, services, and insurances to offer as add-ons.
Allows merchants to overwrite recommended selling prices or set price rules based on category, tag, or country.
Includes options to boost, deactivate, or filter specific products and categories.
Supports the recommendation of non-physical items such as warranties, insurance, and digital goods.
Use Cases
Suggesting matching accessories or insurance policies to customers during the final checkout process.
Sending personalized emails or newsletters featuring complementary products based on a customer's previous purchase.
Offering third-party complementary goods through the vendor network to provide more options without holding inventory.
Best For
Integrations
Pricing
35up offers a freemium model. Paid plans include Bronze starting at 149€/month, Silver, Gold, Grow, and Professional tiers, with commissions on external products ranging from 3% to 10% depending on the plan.
FAQ
It uses AI-based algorithms to automatically identify complementary products, which may reduce the need for merchants to manually map items.
You can recommend your own complementary products or choose to sell items from 35up's external partner network.
There is a Free plan with 0€/month and a 10% commission, as well as a Bronze plan starting at 149€/month.
Source category: Ecommerce
Source subcategory: Sales Enablement
