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9Lenses: Client Consultation Software

9Lenses helps B2B sales teams shift from transactional conversations to consultative selling. It is designed for organizations in technical sectors that need to standardize discovery and lead qualification.

At a glance

Category
Sales
Best for
Fortune 500 sales organizations, B2B sales teams in technical sectors, Enterprise banking and insurance sales teams, Consulting firms with standardized discovery processes
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
Key use cases
Net-New Sales, Lead Generation, Upsell and Cross-Sell, Customer Success
Integrations
Salesforce, Marketo, HubSpot, Microsoft Dynamics
Official website
9lenses.com
Screenshot of 9lenses website

9Lenses is a SaaS client consultation platform designed to systemize the sales engagement process. It replaces manual discovery meetings with digital advisory tools that may help sales representatives identify customer pain points.

The software is designed for sales teams in complex, technical sectors such as banking, insurance, consulting, and technology. It provides tools to gather customer data, analyze it against industry benchmarks, and prepare sales reps for meetings without requiring constant support from subject matter experts.

Buyers should note that the platform is geared toward enterprise-level organizations, particularly those managing large books of business where scaling personalized consultations is a challenge.

Before choosing this tool, organizations should verify how the adaptive questionnaires align with their specific solution sets and confirm if the integration with their existing CRM supports their current data flow.

Key Features

Discovery Assistant

An adaptive questionnaire that adjusts questions based on customer responses to uncover specific needs and challenges.

Recommendation Engine

Correlates customer data with industry statistics and internal databases to provide tailored business insights.

Assessment Scorecards

Digital outputs that provide customers with an analysis of their business situation and actionable recommendations.

AI Sales Assistant

A tool that helps reps prepare for meetings by providing insights on pain points, qualifying questions, and right-fit solutions.

Sales Team Orchestration

Notifies specialists and managers about qualified opportunities so the right experts can engage at the right time.

Sales Campaign Manager

Supports the execution of cross-selling, renewals, and account-based marketing initiatives.

Benchmarking & Reporting

Aggregates customer data to create proprietary benchmarks and track sales rep activity.

Use Cases

Net-New Sales

Standardizing the discovery process to help sales reps align initial conversations with customer challenges.

Lead Generation

Using industry-specific insights and interactive tools on websites or ads to identify relevant interest.

Upsell and Cross-Sell

Identifying gaps in a customer's current setup through benchmarking to recommend premium services or new offerings.

Customer Success

Conducting regular needs assessments with existing clients to determine satisfaction and identify potential issues.

Best For

Fortune 500 sales organizationsB2B sales teams in technical sectorsEnterprise banking and insurance sales teamsConsulting firms with standardized discovery processes

Integrations

SalesforceMarketoHubSpotMicrosoft Dynamics

Pricing

Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.

FAQ

What does 9Lenses do?

9Lenses provides a platform that systemizes the sales engagement process through digital tools like adaptive questionnaires and AI-driven meeting preparation.

Who is 9Lenses designed for?

It is designed for B2B sales teams, particularly those in Fortune 500 organizations within the banking, insurance, consulting, and technology sectors.

Does 9Lenses integrate with CRMs?

Yes, the platform integrates with Salesforce, HubSpot, Microsoft Dynamics, and Marketo.

How does the Discovery Assistant work?

It is a dynamic questionnaire that adapts its questions based on the customer's previous answers to help ensure a thorough needs assessment.

Source category: Sales

Source subcategory: Sales Enablement

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