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crowdspring: Design and Naming Marketplace

crowdspring helps small businesses and startups obtain custom brand assets through crowdsourcing or 1-to-1 designer partnerships. It is designed for teams that may need a variety of creative concepts before selecting a final direction.

At a glance

Category
Marketing
Best for
Small businesses, Startups, Marketing agencies, Mid-market companies, Non-profits
Pricing
1-to-1 projects start at $200, while crowdsourced design projects typically start at $299. Pricing is organized into Silver, Gold, Elite, and Platinum packages.
Key use cases
Brand Identity Creation, Digital Presence Design, Product Packaging, Company Naming
Official website
crowdspring.com
Screenshot of crowdspring website

crowdspring is a freelance marketplace focused on graphic design and business naming. It operates using a crowdsourced model where multiple designers submit entries based on a client brief, and also supports direct 1-to-1 projects with selected designers.

The platform is designed for buyers ranging from early-stage startups needing a logo to established companies requiring updated packaging or website layouts. It supports the creative process by managing the brief and the legal transfer of intellectual property rights.

Buyers can choose between different project tiers—Silver, Gold, Elite, and Platinum—which vary by level of privacy and designer access. Buyers should confirm which package tier aligns with their needs for project control and creative exclusivity.

Key Features

Crowdsourced Design Projects

Allows businesses to receive multiple design entries from different creatives based on a project brief.

1-to-1 Designer Projects

Supports working directly with a single selected designer to develop a project.

Business Naming Services

Connects users with namers to develop company names and taglines.

Intellectual Property Contracts

Provides custom legal contracts to transfer ownership of the winning design to the buyer.

Money-Back Guarantee

Offers a refund on design projects if the buyer is not satisfied with the results.

Tiered Project Packages

Provides Silver, Gold, Elite, and Platinum options based on privacy and designer access.

Use Cases

Brand Identity Creation

Commissioning custom logos and business cards for a new company launch.

Digital Presence Design

Obtaining website layouts and landing page designs.

Product Packaging

Developing graphics and designs for physical product labels and packaging.

Company Naming

Requesting a high volume of name and tagline ideas for a new business or product.

Best For

Small businessesStartupsMarketing agenciesMid-market companiesNon-profits

Pricing

1-to-1 projects start at $200, while crowdsourced design projects typically start at $299. Pricing is organized into Silver, Gold, Elite, and Platinum packages.

FAQ

Who owns the final designs created on crowdspring?

Once the final deliverables are approved and the creative is paid, the buyer becomes the full owner of the intellectual property via a custom legal contract.

What is the difference between the pricing packages?

Silver is for basic needs without privacy requirements, while Gold, Elite, and Platinum offer increasing levels of privacy, control, and access to designers.

What happens if I am not happy with the design results?

crowdspring provides a 100% money-back guarantee for design projects if you are not satisfied with the results.

Source category: Marketing

Source subcategory: Collaboration

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