Coolors: Color Palette Generator
Coolors helps design teams and small business owners develop visual identities. It may be useful for teams that need to support accessibility standards and organize color assets across projects.
At a glance
- Category
- Marketing
- Best for
- Marketing Agencies, Design Teams, Small Businesses, Mid-Market Companies
- Pricing
- Coolors uses a freemium model with a Pro subscription starting at $3 per month. The Pro plan removes ads, removes saving limits, and provides access to AI features.
- Key use cases
- Brand Identity Development, Accessibility Checking, Asset Extraction, UI/UX Design Support
- Integrations
- Figma plugin, Adobe Illustrator extension, Adobe InDesign extension, Adobe Photoshop extension, Chrome extension
- Official website
- coolors.com
Coolors is a tool designed to help users generate and organize color palettes. It provides utilities to find complementary colors, extract schemes from images, and check for accessibility compliance through contrast testing.
The platform is intended for designers, marketing agencies, and small to mid-market companies that need to establish a consistent visual brand. It includes specialized tools, such as a Tailwind CSS preview and an AI-powered assistant for suggestions.
Buyers should note that while many features are available for free, there are limitations on how many palettes, projects, and collections can be saved without a paid subscription. Those requiring advanced export options or unlimited storage may need the Pro plan.
Key Features
Creates color schemes using the spacebar or color theory rules.
An AI-powered chat interface that provides color suggestions for projects.
Extracts color palettes from uploaded photos.
Calculates contrast ratios between text and background colors to support accessibility standards.
Allows users to preview how chosen colors look on design layouts.
Supports the creation and preview of Tailwind CSS palettes on UI designs.
Use Cases
Generating and saving color schemes for company branding and marketing materials.
Using the contrast checker to verify if web content is readable for users.
Picking colors from existing imagery to create matching digital palettes.
Previewing colors in the Palette Visualizer and Tailwind preview before implementation.
Best For
Integrations
Pricing
Coolors uses a freemium model with a Pro subscription starting at $3 per month. The Pro plan removes ads, removes saving limits, and provides access to AI features.
FAQ
Yes, Coolors offers a free tier, though it limits users to 10 saved palettes, one project, and one collection.
The Pro subscription, starting at $3 per month, removes ads and storage limits, and unlocks AI features and advanced export options.
Yes, the tool includes a Contrast Checker designed to calculate the contrast ratio of text and background colors.
Coolors provides a Figma plugin and extensions for Adobe Illustrator, InDesign, and Photoshop.
Source category: Marketing
Source subcategory: Design & Prototyping
