AI TOOL PROFILE
Coolors: Color Palette Generator
- Marketing
- Design and Prototyping
- Marketing Agencies
- Design Teams
- Small Businesses
- Mid-Market Companies
Pricing
Coolors uses a freemium model with a Pro subscription starting at $3 per month. The Pro plan removes ads, removes saving limits, and provides access to AI features.
At a glance
- Best for
- Marketing Agencies, Design Teams, Small Businesses, Mid-Market Companies
- Key use cases
- Brand Identity Development, Accessibility Checking, Asset Extraction, UI/UX Design Support
- Integrations
- Figma plugin, Adobe Illustrator extension, Adobe InDesign extension, Adobe Photoshop extension, Chrome extension
- Official website
- Visit coolors official website
How AI is used
Coolors is a tool designed to help users generate and organize color palettes. It provides utilities to find complementary colors, extract schemes from images, and check for accessibility compliance through contrast testing.
The platform is intended for designers, marketing agencies, and small to mid-market companies that need to establish a consistent visual brand. It includes specialized tools, such as a Tailwind CSS preview and an AI-powered assistant for suggestions.
Buyers should note that while many features are available for free, there are limitations on how many palettes, projects, and collections can be saved without a paid subscription. Those requiring advanced export options or unlimited storage may need the Pro plan.
Key Features
Palette Generator
Creates color schemes using the spacebar or color theory rules.
AI Color Bot
An AI-powered chat interface that provides color suggestions for projects.
Image Picker
Extracts color palettes from uploaded photos.
Contrast Checker
Calculates contrast ratios between text and background colors to support accessibility standards.
Palette Visualizer
Allows users to preview how chosen colors look on design layouts.
Tailwind Color Preview
Supports the creation and preview of Tailwind CSS palettes on UI designs.
Use Cases
Brand Identity Development
Generating and saving color schemes for company branding and marketing materials.
Accessibility Checking
Using the contrast checker to verify if web content is readable for users.
Asset Extraction
Picking colors from existing imagery to create matching digital palettes.
UI/UX Design Support
Previewing colors in the Palette Visualizer and Tailwind preview before implementation.
Integrations
- Figma plugin
- Adobe Illustrator extension
- Adobe InDesign extension
- Adobe Photoshop extension
- Chrome extension
- PDF export
- CSS export
- SVG export
- ASE export
FAQ
Is Coolors free to use?
- Yes, Coolors offers a free tier, though it limits users to 10 saved palettes, one project, and one collection.
What does the Pro subscription provide?
- The Pro subscription, starting at $3 per month, removes ads and storage limits, and unlocks AI features and advanced export options.
Can I use Coolors for accessibility compliance?
- Yes, the tool includes a Contrast Checker designed to calculate the contrast ratio of text and background colors.
Does Coolors integrate with other design software?
- Coolors provides a Figma plugin and extensions for Adobe Illustrator, InDesign, and Photoshop.
Source category: Marketing
Source subcategory: Design & Prototyping
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