Cint Insights Exchange: Programmatic Research Marketplace
Cint helps researchers, brands, and agencies find survey participants through a programmatic marketplace. It supports teams needing to source niche demographics or measure ad campaign effectiveness in real time.
At a glance
- Category
- Data & Analytics
- Best for
- Market research firms, Media agencies, Enterprise brands, Academic researchers, Ad-tech platforms
- Pricing
- Pricing is usage-based. Theorem samples are listed at $1.50 per complete for national US samples and $3.50 per complete for segmented audiences by US state.
- Key use cases
- Sourcing Survey Respondents, Ad Campaign Measurement, Academic Research, Audience Monetization
- Integrations
- Qualtrics, Snowflake
- Official website
- www.cint.com
Cint provides infrastructure for digital market research and media measurement. The platform functions as a marketplace where research buyers can source participants and suppliers can monetize their own audiences. It is designed for organizations that seek to gather consumer insights through a centralized system rather than managing multiple individual panel providers.
The software is intended for market research firms, media agencies, and brands that require a high volume of responses or specific targeting. It supports a self-serve approach via API and a managed experience.
Buyers should confirm which specialized product fits their needs, such as Theorem for academic samples or Lucid Measurement for advertising brand lift. The platform includes tools designed to identify and prevent survey fraud using AI and machine learning.
Key Features
Automates the process of matching research questions to a network of survey respondents.
Uses proprietary AI and machine learning tools to help identify bots and verify respondents.
Supports measurement of advertising campaigns and brand lift while ads are in flight.
Helps publishers and community managers connect their audiences to survey buyers through Cint Engage.
Supports programmatic integration into external tech stacks for project launching and data retrieval.
Provides access to a network of over 800 supply partners across 130 countries.
Use Cases
Finding general or niche target demographics for market research projects.
Measuring brand awareness and ad recall through brand lift studies in real time.
Accessing nationally representative US samples designed for academic study via Theorem.
Developing a revenue stream by connecting an existing community to survey buyers.
Best For
Integrations
Pricing
Pricing is usage-based. Theorem samples are listed at $1.50 per complete for national US samples and $3.50 per complete for segmented audiences by US state.
FAQ
It is a programmatic marketplace that connects research buyers with a network of survey respondents across 130 countries.
Cint uses proprietary AI, machine learning tools, and third-party validation to help detect bots and prevent fraud.
Theorem provides fixed pricing at $1.50 per complete for nationally representative US samples and $3.50 per complete for segmented audiences by US state.
Source category: Data & Analytics
Source subcategory: Data Management
