AI TOOL PROFILE
Cint Insights Exchange: Programmatic Research Marketplace
- Data and Analytics
- Data Management
- Market research firms
- Media agencies
- Enterprise brands
- Academic researchers
- Ad-tech platforms
Pricing
Pricing is usage-based. Theorem samples are listed at $1.50 per complete for national US samples and $3.50 per complete for segmented audiences by US state.
At a glance
- Best for
- Market research firms, Media agencies, Enterprise brands, Academic researchers, Ad-tech platforms
- Key use cases
- Sourcing Survey Respondents, Ad Campaign Measurement, Academic Research, Audience Monetization
- Integrations
- Qualtrics, Snowflake
- Official website
- Visit cint insights exchange official website
How AI is used
Cint provides infrastructure for digital market research and media measurement. The platform functions as a marketplace where research buyers can source participants and suppliers can monetize their own audiences. It is designed for organizations that seek to gather consumer insights through a centralized system rather than managing multiple individual panel providers.
The software is intended for market research firms, media agencies, and brands that require a high volume of responses or specific targeting. It supports a self-serve approach via API and a managed experience.
Buyers should confirm which specialized product fits their needs, such as Theorem for academic samples or Lucid Measurement for advertising brand lift. The platform includes tools designed to identify and prevent survey fraud using AI and machine learning.
Key Features
Programmatic Marketplace
Automates the process of matching research questions to a network of survey respondents.
AI Fraud Detection
Uses proprietary AI and machine learning tools to help identify bots and verify respondents.
Lucid Measurement
Supports measurement of advertising campaigns and brand lift while ads are in flight.
Audience Monetization
Helps publishers and community managers connect their audiences to survey buyers through Cint Engage.
Buyer and Supply APIs
Supports programmatic integration into external tech stacks for project launching and data retrieval.
Global Reach
Provides access to a network of over 800 supply partners across 130 countries.
Use Cases
Sourcing Survey Respondents
Finding general or niche target demographics for market research projects.
Ad Campaign Measurement
Measuring brand awareness and ad recall through brand lift studies in real time.
Academic Research
Accessing nationally representative US samples designed for academic study via Theorem.
Audience Monetization
Developing a revenue stream by connecting an existing community to survey buyers.
Integrations
- Qualtrics
- Snowflake
FAQ
What is the Cint Insights Exchange?
- It is a programmatic marketplace that connects research buyers with a network of survey respondents across 130 countries.
How does Cint handle data quality and fraud?
- Cint uses proprietary AI, machine learning tools, and third-party validation to help detect bots and prevent fraud.
What is the pricing for Theorem samples?
- Theorem provides fixed pricing at $1.50 per complete for nationally representative US samples and $3.50 per complete for segmented audiences by US state.
Source category: Data & Analytics
Source subcategory: Data Management
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