AI TOOL PROFILE
Celebrus: Digital Identity and Customer Data Platform
- Data and Analytics
- Data Management
- Mid-market companies
- Enterprise companies
- Regulated industries
- Data-driven marketing teams
- Fraud prevention units
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Mid-market companies, Enterprise companies, Regulated industries, Data-driven marketing teams, Fraud prevention units
- Key use cases
- Fraud prevention, Personalization, Unified customer profiling, Marketing optimization, Customer engagement
- Integrations
- Adobe, Braze, Pega, Salesforce, Teradata
- Official website
- Visit celebrus customer data platform official website
How AI is used
Celebrus is a data platform designed to capture a view of the customer journey across web, mobile apps, and offline channels. It uses a patented tag-free approach to collect behavioral data with millisecond latency, reducing the need for manual tagging or pixels.
The platform is designed for organizations in regulated sectors such as banking, healthcare, and insurance. It supports the creation of unified customer profiles by resolving identities for anonymous and logged-in users across different sessions and devices.
Business buyers can use the tool for real time personalization and fraud detection. It includes built-in support for GDPR, CCPA, and HIPAA, making it suitable for companies that manage large volumes of first-party data under strict privacy standards.
Buyers should confirm how the platform fits into their existing martech stack and evaluate if the real time capabilities align with their operational needs.
Key Features
Tag-free data capture
Collects digital interactions without the need for manual tagging or tracking pixels.
Identity resolution
Stitches together interactions from anonymous and authenticated users across devices and sessions.
Millisecond latency
Captures and delivers data in real time to support in-the-moment decisioning.
Built-in compliance
Supports global regulations including GDPR, CCPA, and HIPAA.
Cookieless capture
Provides behavioral insights even when users opt out of cookies.
AI and machine learning
Includes automated marketing signals and anomaly detection.
Use Cases
Fraud prevention
Supports the detection of account takeover, payment fraud, and bot attacks using zero-delay data.
Personalization
Supports the delivery of custom offers or content during a live session based on current user behavior.
Unified customer profiling
Creates a single customer view by combining data from various digital channels and devices.
Marketing optimization
Supports audience building, segmentation, and campaign attribution using first-party data.
Customer engagement
Supports churn prediction and provides conversational intelligence for AI chatbots.
Integrations
- Adobe
- Braze
- Pega
- Salesforce
- Teradata
- Optimizely
FAQ
What makes Celebrus different from a traditional CDP?
- Celebrus uses tag-free capture to collect data in real time with millisecond latency, whereas many traditional CDPs rely on manual tagging and batch processing.
Is Celebrus suitable for healthcare and financial services?
- Yes, it is designed for these industries with built-in compliance for HIPAA, GDPR, and CCPA.
Does Celebrus work if a user is not logged in?
- Yes, the platform provides identity resolution for anonymous, unauthenticated, and logged-in users across devices and sessions.
Source category: Data & Analytics
Source subcategory: Data Management
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