AI TOOL PROFILE
Cargo: Revenue Infrastructure for Go-To-Market Teams
- Sales
- Sales Enablement
- Sales Operations Managers
- GTM Engineers
- Mid-Market Sales Teams
- Enterprise Revenue Teams
Pricing
Pricing is usage-based starting at $250 per month for 2,500 credits, with additional credits priced at $0.25 each. A free trial with 100 credits is available.
At a glance
- Best for
- Sales Operations Managers, GTM Engineers, Mid-Market Sales Teams, Enterprise Revenue Teams
- Key use cases
- CRM Enrichment, Account List Building, Lead Routing & Assignment, Research & Outreach, Deal Risk Detection
- Integrations
- Salesforce, Hubspot, Slack, Google Sheets, Netsuite
- Official website
- Visit Cargo official website
How AI is used
Cargo is a revenue infrastructure layer for Go-To-Market (GTM) teams. It provides four building blocks—Agents, Plays, Tools, and Data Models—that help businesses automate the research, qualification, and engagement phases of their sales funnel.
The platform is accessible via a visual interface and a programmable approach using API and CLI. This allows teams to deploy workflows like lead scoring and account list building without requiring a full engineering cycle for every update.
To support enterprise requirements, the platform includes SOC 2 Type II certification and SAML-based single sign-on. Buyers should confirm if their team has the technical capacity to utilize the programmable CLI and API features.
Key Features
AI Agents
Autonomous workers designed to research prospects, qualify leads, and act on GTM signals.
Plays
Always-on workflows that trigger based on signals such as new leads or CRM events.
Tools
Reusable GTM functions for tasks including email finding, stakeholder identification, and company research.
Data Models
A unified data layer that supports information across CRMs, product data, and enrichment providers.
Programmable Access
Support for managing workflows via a visual UI, API, or CLI.
Use Cases
CRM Enrichment
Updating CRM records with account data from third-party providers.
Account List Building
Identifying potential customers and generating lookalike account lists for campaigns.
Lead Routing & Assignment
Directing leads to sales representatives based on territory and account fit.
Research & Outreach
Gathering prospect insights from the web and LinkedIn to support personalized outreach.
Deal Risk Detection
Monitoring for stalled deals or churn signals in real time to alert representatives.
Integrations
- Salesforce
- Hubspot
- Slack
- Google Sheets
- Netsuite
- Stripe
- Apollo.io
- Clearbit
FAQ
How does Cargo's pricing work?
- Cargo uses a usage-based credit model. Plans start at $250 per month for 2,500 credits, with additional credits costing $0.25 each.
Is Cargo suitable for non-technical users?
- Yes, it provides a visual UI for designing plays and scoring models without writing code, while also offering a CLI for engineers.
What security certifications does Cargo have?
- Cargo is SOC 2 Type II certified and supports SAML-based single sign-on and GDPR compliance.
Source category: Sales
Source subcategory: Sales Enablement
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