AI TOOL PROFILE
Amperity: AI-Powered Customer Data Cloud
- Data and Analytics
- Data Management
- Mid-market companies
- Enterprise companies
- Marketing teams
- Business users managing customer data
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Mid-market companies, Enterprise companies, Marketing teams, Business users managing customer data
- Key use cases
- Unifying Customer Profiles, Cross-Channel Personalization, Self-Service Data Exploration, Lakehouse Integration
- Integrations
- Snowflake, Databricks
- Official website
- Visit amperity official website
How AI is used
Amperity is a customer data cloud designed to help businesses unify customer information. It uses AI-powered identity resolution to link personally identifiable information (PII) from different sources into an identity keychain, which supports the creation of a Customer 360 view.
The platform is built for business users and marketing teams who need to segment audiences and activate data across various channels. It includes tools for data validation and governance to manage how customer data is accessed and transformed.
Buyers should confirm if the platform's enterprise-grade features and compliance standards, such as SOC 2 and HIPAA, align with their specific operational requirements.
Key Features
AI Identity Resolution
Links online and offline PII data to create unified customer profiles and identity keychains.
Schema-Free Data Ingest
Supports ingesting and normalizing data from various sources regardless of the original format.
AmpAI Generative Tools
Supports business users in building segments, writing SQL, and exploring data using generative AI.
Point-and-Click Segmentation
A customizable editor for building granular segments with nested audience conditions.
Zero-Copy Data Sharing
Supports direct data sharing with lakehouses like Snowflake and Databricks.
Reverse ETL Pipelines
Includes over 200 pre-built pipelines to push formatted data assets to external destinations.
Data Governance and Sandboxes
Provides rules-based access controls and sandbox environments for testing changes and validating data.
Use Cases
Unifying Customer Profiles
Merging disparate data sources, such as loyalty program information from different brands, to create a single view of the customer.
Cross-Channel Personalization
Using unified profiles to support member personalization across different marketing and service channels in real time.
Self-Service Data Exploration
Allowing marketing and business teams to build segments and find insights using AI tools.
Lakehouse Integration
Connecting customer data clouds with Databricks or Snowflake to support data-driven decisions.
Integrations
- Snowflake
- Databricks
FAQ
Who is Amperity designed for?
- Amperity is primarily designed for business users and marketing teams within mid-market and enterprise companies.
What is AI identity resolution in Amperity?
- It is a feature that finds connections in online and offline PII data to create an identity keychain, linking different customer profiles without losing context.
Does Amperity support data security compliance?
- Yes, the platform is designed to adhere to security standards including SOC 2, GDPR, and HIPAA.
How does Amperity handle data from different sources?
- It uses schema-free data ingest, which supports pulling in and normalizing data from any source regardless of the original format.
Source category: Data & Analytics
Source subcategory: Data Management
More tools in Data & Analytics
Other published listings in the Data & Analytics category.
More tools in the Data Management software type
Related listings that share the same software type for comparison and shortlisting.
