Zuko Analytics: Form Analytics and Optimization Software
Zuko Analytics helps businesses identify friction points in their online forms. It is designed for teams in lead generation, e-commerce, and finance looking to reduce form abandonment.
At a glance
- Category
- Data & Analytics
- Best for
- Marketing Agencies, Insurance Companies, Education Institutions, E-commerce Businesses
- Pricing
- Monthly plans range from £40 to £500 per month based on form session volume. Session replay is available as an additional monthly add-on cost.
- Key use cases
- Reducing form abandonment, Optimizing e-commerce checkouts, Improving student registration, Improving lead generation forms
- Integrations
- Shopify, Hubspot, Jotform, Magento, Pardot
- Official website
- www.zuko.io/
Zuko Analytics is a form optimization tool designed to show where and why users stop completing online forms. The platform provides field-level data, which helps buyers identify specific questions or inputs that cause friction.
The software is designed for companies with high-volume forms, such as those in insurance, education, and e-commerce, as well as marketing agencies. It tracks user interactions, validation errors, and multi-step journeys to provide visibility into the user experience.
Users can utilize session replays to watch reconstructions of visitor journeys and AI-powered summaries to identify abandonment patterns. The platform is designed to be GDPR compliant by not storing personal identifiable information (PII).
Buyers should confirm that session replay is an optional add-on for several pricing tiers and that basic plans provide limited reporting compared to higher tiers.
Key Features
Tracks individual form fields to identify where visitors spend time or abandon the process.
Supports viewing reconstructions of visitor journeys to see where users struggle.
Provides summaries of when, where, and why visitors abandon forms.
Tracks which error messages are triggered and where users are blocked by formatting.
Analyzes drop-off rates and time spent across different stages of a multi-page form.
Sends notifications based on unusual movements in hourly form metrics.
Tracking for Shopify stores to identify where customers drop out of the checkout flow.
Use Cases
Identifying specific fields in a long application or quote form that may cause users to quit.
Analyzing Shopify checkout flows to identify UX blockers.
Tracking multi-step university application journeys to identify friction in document upload or residency sections.
Monitoring field-level interactions to support higher completion rates of enquiry forms.
Best For
Integrations
Pricing
Monthly plans range from £40 to £500 per month based on form session volume. Session replay is available as an additional monthly add-on cost.
FAQ
Zuko provides field-level data, showing which specific inputs cause friction, whereas standard tools typically show page-level abandonment.
The tool is designed to be GDPR compliant as it does not transmit or store Personal Identifiable Information (PII) or visitor IP addresses.
Monthly plans start at £40 per month for up to 5,000 sessions, ranging up to £500 per month for 50,000 sessions, with custom enterprise plans available for higher volumes.
Source category: Data & Analytics
Source subcategory: Analytics & Reporting
