AI TOOL PROFILE

Dataro: Fundraising Intelligence for Nonprofits

Dataro helps nonprofit fundraising teams identify which donors to prioritize. It is designed for organizations looking to refine their audience selection and outreach timing using donor data.

Pricing

Dataro offers a freemium model with a free tier at $0/month, a Pro tier starting at $250/month, and an Enterprise tier available via custom quote.

At a glance

Best for
Nonprofit fundraising teams, Direct marketing managers, Major gift officers, Donor relations managers
Key use cases
Targeted Appeal Planning, Churn-Risk Outreach, Pipeline Growth, Major Giving Prioritization
Integrations
Salesforce Nonprofit Cloud, Microsoft Dynamics, Virtuous, Mailchimp, Raiser's Edge NXT
Visit datarodataro software interface screenshot

How AI is used

Dataro acts as a decision layer that sits on top of a nonprofit's existing CRM. It is designed to turn historical donor data into ranked priorities, helping teams determine who to focus on and how to engage them based on predictive models.

The software is built for nonprofit fundraising teams, including those managing direct marketing, digital campaigns, major giving, and monthly giving programs. It supports the process of building lists and making decisions on ask amounts and communication channels.

Buyers should confirm that their specific CRM is supported to ensure data can be pushed back into their existing workflows. It is also important to evaluate if the available reporting and prospect identification features meet the organization's specific pipeline needs.

Key Features

  • Donor Predictions

    Uses predictive AI models to rank donors by their likelihood to give, upgrade, or lapse.

  • Optimized Ask Amounts

    Provides recommendations for gift request amounts tailored to individual donor relationships.

  • Channel and Timing Intelligence

    Offers recommendations on communication channels and timing for engaging donors.

  • ProspectAI

    Identifies new people or organizations that may be worth outreach efforts.

  • CRM Integration

    Connects to existing CRMs to analyze history and push outputs back into the team's workflow.

Use Cases

  • Targeted Appeal Planning

    Helping teams choose smaller donor audiences for mail or digital appeals.

  • Churn-Risk Outreach

    Identifying recurring donors at risk of lapsing to support retention strategies.

  • Pipeline Growth

    Using ProspectAI to identify new potential donors for outreach.

  • Major Giving Prioritization

    Supporting major giving teams in deciding which high-value prospects to prioritize.

Integrations

  • Salesforce Nonprofit Cloud
  • Microsoft Dynamics
  • Virtuous
  • Mailchimp
  • Raiser's Edge NXT
  • Blackbaud CRM
  • HubSpot

FAQ

What does Dataro do for a nonprofit?

Dataro analyzes CRM data to provide a ranked list of donors, suggesting who is most likely to give or lapse and recommending ask amounts and channels.

Does Dataro replace my CRM?

No, it is designed as a decision layer that sits on top of your existing CRM and pushes findings back into your current workflow.

What are the pricing options for Dataro?

There is a free plan for 1 user and 5 reports, a Pro plan starting at $250/month for up to 5 users and 250 reports, and a custom Enterprise tier.

Source category: Other

Source subcategory: Analytics & Reporting

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