WisePPC: Amazon PPC Optimization Tool
WisePPC helps Amazon and Shopify sellers manage ad campaigns and track sales metrics. It is designed for brands and agencies that require long-term data storage and granular placement analysis.
At a glance
- Category
- Ecommerce
- Best for
- Amazon sellers, Shopify merchants, Scaling ecommerce brands, Advertising agencies
- Pricing
- The platform is currently in beta and offers free access with no credit card required. Beta testers may be eligible for a lifetime discount.
- Key use cases
- Bid Management Automation, Placement Strategy Optimization, Long-Term Trend Analysis, High-Volume Campaign Maintenance
- Integrations
- Amazon Seller Central, Amazon Ads, Shopify
- Official website
- wiseppc.com
WisePPC is an analytics and management tool for ecommerce sellers on Amazon and Shopify. It is designed to provide more visibility into advertising performance than standard marketplace reports, supporting the tracking of over 30 real-time metrics, including TACOS, ACOS, and CTR.
The platform supports a range of users, from individual sellers to agencies. It includes features for bulk campaign editing, placement performance analysis, and the use of AI to adjust bids based on past performance to help optimize ROAS.
One key feature is its data retention; the platform stores historical performance data for years, while Amazon typically limits this to a 60-90 day window. This may help businesses analyze long-term trends and seasonality.
Buyers should note that the platform is currently in beta and may require an invite code or a request for access.
Key Features
Uses AI to analyze past campaign performance and automatically adjust bids to help optimize ROAS.
Retains historical performance data for years, extending beyond the 60-90 day limit provided by Amazon.
Supports applying changes to multiple campaigns, ad groups, or targets simultaneously using filters.
Tracks performance at the keyword and product level across different placements, such as Top of Search and Product Pages.
Monitors 30+ metrics, including TACOS, ACOS, CTR, and profit, in real time.
Allows for inline editing of campaign names, statuses, bids, and budgets within the main interface.
Use Cases
Using AI-powered strategies to help automatically adjust bids based on historical performance data.
Analyzing keyword conversion rates on Top of Search versus Product Pages to help refine bidding strategies.
Reviewing stored historical data to identify seasonal patterns and past campaign results.
Applying bulk updates to targets or campaigns to help reduce manual editing work.
Best For
Integrations
Pricing
The platform is currently in beta and offers free access with no credit card required. Beta testers may be eligible for a lifetime discount.
FAQ
WisePPC is an optimization platform for managing ad campaigns and monitoring sales statistics on marketplaces like Amazon and Shopify. It is designed for individual sellers, scaling brands, and agencies.
Yes, the platform is currently in beta and provides free access without requiring a credit card.
WisePPC stores historical performance data for years, whereas Amazon typically only retains this data for 60-90 days.
The platform is designed with an interface intended to be accessible to users regardless of their technical skill level.
Source category: Ecommerce
Source subcategory: Marketing Automation
Software Type:
How AI is used
WisePPC is an Amazon and Shopify PPC optimization tool for ecommerce sellers and agencies. It supports AI-driven bid adjustments and granular placement analysis to help manage ad spend. Buyers should be aware that the tool is currently in beta and may require an invite for access.
Pros & Cons
- Amazon Ads Verified Partner status
- Provides hourly granularity for target and placement data
- Stores data longer than the native Amazon interface
- Tracks various metrics including TACOS and ASP
- Currently in beta with limited access
- Certain features, such as inventory forecasting and multi-account dashboards, are listed as upcoming or in-progress
- New users may need to join a waiting list or use an invite code
