AB Tasty - Web Experimentation Platform
AB Tasty helps digital and e-commerce teams test website changes and personalize user experiences. It is designed for businesses that use data-driven experiments to support their conversion goals.
At a glance
- Category
- Marketing
- Best for
- Digital Teams, E-commerce Businesses, Product Teams, Tech Teams
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Website Copy Optimization, User Feedback Collection, E-commerce Scaling, Safe Feature Releases
- Integrations
- Google Cloud, Google Analytics, Adobe Analytics, CSV export
- Official website
- abtasty.com
AB Tasty is a digital experience optimization platform designed for product, digital, and e-commerce teams. It provides tools for web and feature experimentation, allowing teams to test different versions of a page or feature before a full rollout.
The platform supports A/B/n testing and multivariate testing, and includes a WYSIWYG editor for making visual changes. It also supports personalization and e-merchandising, such as product recommendations and AI-based targeting to tailor experiences to visitor segments.
For technical teams, the software includes feature flags and progressive deployment, which may help manage the risk of releasing new updates through automatic rollbacks. It supports implementation through a REST Decision API or SDKs for Android and iOS.
Buyers should confirm if the platform's AI automation and statistical engine align with their internal data analysis requirements.
Key Features
Supports testing multiple variations of a webpage or feature to identify which version performs better.
Allows users to make visual changes to experiments, such as updating colors or buttons, via a visual interface.
Supports turning features on or off and managing progressive deployment of new updates.
Supports delivering tailored experiences to specific user segments based on targeting keys.
A statistical engine used to analyze test results for decision-making.
Designed to reduce risk by automatically reverting changes if KPIs are negatively impacted.
Use Cases
Running A/B/n tests on website headlines or call-to-action text to support transaction rates.
Deploying survey pop-ins to collect responses from visitors.
Using agile experimentation and product recommendations to support e-commerce growth.
Using progressive deployment and feature flags to release new app functions to a small group before a full launch.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
AB Tasty is used for web and feature experimentation, allowing businesses to run A/B/n tests and personalize user experiences to help improve conversion rates.
Yes, it provides mobile SDKs for both Android and iOS to support experimentation in mobile apps.
The platform uses feature flags and progressive deployment, which allows teams to release features gradually and use automatic rollbacks if KPIs drop.
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
Source category: Marketing
Source subcategory: Marketing Automation
