AI TOOL PROFILE
Decide | Performance Advertising Platform
- Marketing
- Marketing Automation
- Marketing Agencies
- Enterprise Companies
- Digital Publishers
Pricing
Pricing was not clearly available from the provided evidence, though pilot budgets for direct buys are listed as ranging from $2,500 to $50,000. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Marketing Agencies, Enterprise Companies, Digital Publishers
- Key use cases
- Performance-Based Ad Buying, Publisher Inventory Monetization, Pilot Campaign Testing
- Integrations
- Prebid.js, Prebid Server, Index Exchange, oRTB, GAM
- Official website
- Visit decide official website
How AI is used
Decide is a two-sided advertising marketplace for advertisers and publishers. It uses a system called the Decision Marketplace, which employs AI agents to handle ad selection and pricing in real time.
For advertisers, the platform is designed to help drive measurable performance by targeting engaged audiences. It supports campaign stages including viability assessment and pilot launches based on cost-per-lead (CPL) or cost-per-acquisition (CPA) targets.
Publishers can use the tool to monetize inventory with interactive ad formats without requiring exclusivity. The platform includes brand safety tooling to filter ads that do not meet specific editorial standards.
Buyers should confirm if the platform's interactive formats and programmatic integrations align with their current ad tech stack and measurement goals.
Key Features
Decision Marketplace
A system of competing AI models that reassess the math for every impression to help meet performance goals.
Interactive Ad Formats
Supports non-standard units including polls, quizzes, traffic units, and Smart View recommendation ads.
Downstream Measurement
Attribution technology designed to measure value creation at the impression level.
Brand Safety Tooling
Allows publishers to filter out ads that conflict with direct buys or editorial standards.
Multi-Channel Access
Advertisers can access inventory via direct relationships or through Demand Side Platforms (DSPs).
Use Cases
Performance-Based Ad Buying
Using AI agents to optimize ad selection and pricing in real time to help reach CPL and CPA targets.
Publisher Inventory Monetization
Deploying interactive and dynamic ad units to help increase yield from page visitors.
Pilot Campaign Testing
Launching small-scale ad spends to assess viability before scaling to larger budgets.
Integrations
- Prebid.js
- Prebid Server
- Index Exchange
- oRTB
- GAM
- OpenX
- JavaScript tags
FAQ
Who is Decide designed for?
- Decide is built for advertisers, such as marketing agencies and brands, and publishers who want to monetize their web inventory.
What is the Decision Marketplace?
- It is a system where multiple AI models compete to select the ad and price for each impression to help meet performance goals.
How much does it cost to start a pilot campaign?
- The provided evidence indicates that pilot budgets for direct buys typically range from $2,500 to $50,000.
Source category: Marketing
Source subcategory: Marketing Automation
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