AI TOOL PROFILE

Walnut: Interactive Demo Software

Walnut helps sales and marketing teams build interactive product demos without needing coding skills. It is designed for businesses that want to personalize the buyer experience at different stages of the sales funnel.

Pricing

The Ignite plan starts at $750 per month, billed annually. An Accelerate plan is available at $1,550 per month, billed annually. Interactive Deal Rooms are priced between $35 and $70 per user per month, billed annually.

At a glance

Best for
Sales teams, Presales engineers, Marketing managers, Customer success teams
Key use cases
Marketing Lead Generation, Personalized Sales Outreach, Customer Onboarding, Buyer Enablement
Integrations
Salesforce, HubSpot, Marketo, Outreach, Slack
Visit Walnut toolsWalnut tools software interface screenshot

How AI is used

Walnut is an interactive demo platform designed for go-to-market teams, including sales, presales, marketing, and customer success. It allows users to create clickable product experiences that simulate the live environment, which can be embedded on websites or shared via email.

The platform is designed to let teams build demos without requiring technical resources. It includes AI tools for generating demo structures from prompts and capturing workflows through narration and clicking. Buyers can also create dedicated deal rooms to manage documents and demos for specific prospects.

Business owners should confirm if the monthly pricing fits their budget. The software is designed for teams that want to track how prospects interact with their product before a formal purchase.

Key Features

  • AI Mode

    Generates and edits interactive demos using prompts to handle creation, styling, and publishing.

  • StoryCaptureAI

    Supports creating demos by capturing product screens as the user clicks through the application and narrates the process.

  • InsightsAI

    Analyzes engagement data to identify how prospects interact with demos.

  • Interactive Deal Rooms

    Provides a space for sellers and buyers to share demos, documents, and mutual action plans.

  • Prospect Personalization

    Supports swapping logos, names, and content to tailor demos to a specific prospect.

  • Advanced Translations

    Supports the translation of product demos into up to 243 languages.

Use Cases

  • Marketing Lead Generation

    Embedding interactive demos on websites to let visitors experience product value and capture leads via forms.

  • Personalized Sales Outreach

    Creating tailored demo variants for specific prospects to use during live calls or as follow-up materials.

  • Customer Onboarding

    Building interactive tutorials and product journeys to help new customers find value.

  • Buyer Enablement

    Setting up interactive deal rooms where buyers can share the product experience with internal stakeholders.

Integrations

  • Salesforce
  • HubSpot
  • Marketo
  • Outreach
  • Slack
  • Zapier
  • 6sense
  • Demandbase
  • Clearbit
  • ZoomInfo
  • Highspot
  • Pardot

FAQ

What is the difference between Walnut and a screen recording?

Screen recordings are passive videos, while Walnut creates clickable, interactive experiences where buyers can explore the product at their own pace.

How much does Walnut cost?

The Ignite plan starts at $750 per month, billed annually. They also offer user-based pricing for Deal Rooms and a custom Scale plan for enterprises.

Does Walnut require coding skills to build demos?

No, it is a no-code platform designed for sales and marketing teams to create and edit demos without engineering support.

Can Walnut integrate with my CRM?

Yes, it has native integrations with Salesforce and HubSpot, and it supports Marketo and other tools via Zapier.

Source category: Sales

Source subcategory: Sales Enablement

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