AI TOOL PROFILE
Walnut: Interactive Demo Software
- Sales
- Sales Enablement
- Sales teams
- Presales engineers
- Marketing managers
- Customer success teams
Pricing
The Ignite plan starts at $750 per month, billed annually. An Accelerate plan is available at $1,550 per month, billed annually. Interactive Deal Rooms are priced between $35 and $70 per user per month, billed annually.
At a glance
- Best for
- Sales teams, Presales engineers, Marketing managers, Customer success teams
- Key use cases
- Marketing Lead Generation, Personalized Sales Outreach, Customer Onboarding, Buyer Enablement
- Integrations
- Salesforce, HubSpot, Marketo, Outreach, Slack
- Official website
- Visit Walnut tools official website

How AI is used
Walnut is an interactive demo platform designed for go-to-market teams, including sales, presales, marketing, and customer success. It allows users to create clickable product experiences that simulate the live environment, which can be embedded on websites or shared via email.
The platform is designed to let teams build demos without requiring technical resources. It includes AI tools for generating demo structures from prompts and capturing workflows through narration and clicking. Buyers can also create dedicated deal rooms to manage documents and demos for specific prospects.
Business owners should confirm if the monthly pricing fits their budget. The software is designed for teams that want to track how prospects interact with their product before a formal purchase.
Key Features
AI Mode
Generates and edits interactive demos using prompts to handle creation, styling, and publishing.
StoryCaptureAI
Supports creating demos by capturing product screens as the user clicks through the application and narrates the process.
InsightsAI
Analyzes engagement data to identify how prospects interact with demos.
Interactive Deal Rooms
Provides a space for sellers and buyers to share demos, documents, and mutual action plans.
Prospect Personalization
Supports swapping logos, names, and content to tailor demos to a specific prospect.
Advanced Translations
Supports the translation of product demos into up to 243 languages.
Use Cases
Marketing Lead Generation
Embedding interactive demos on websites to let visitors experience product value and capture leads via forms.
Personalized Sales Outreach
Creating tailored demo variants for specific prospects to use during live calls or as follow-up materials.
Customer Onboarding
Building interactive tutorials and product journeys to help new customers find value.
Buyer Enablement
Setting up interactive deal rooms where buyers can share the product experience with internal stakeholders.
Integrations
- Salesforce
- HubSpot
- Marketo
- Outreach
- Slack
- Zapier
- 6sense
- Demandbase
- Clearbit
- ZoomInfo
- Highspot
- Pardot
FAQ
What is the difference between Walnut and a screen recording?
- Screen recordings are passive videos, while Walnut creates clickable, interactive experiences where buyers can explore the product at their own pace.
How much does Walnut cost?
- The Ignite plan starts at $750 per month, billed annually. They also offer user-based pricing for Deal Rooms and a custom Scale plan for enterprises.
Does Walnut require coding skills to build demos?
- No, it is a no-code platform designed for sales and marketing teams to create and edit demos without engineering support.
Can Walnut integrate with my CRM?
- Yes, it has native integrations with Salesforce and HubSpot, and it supports Marketo and other tools via Zapier.
Source category: Sales
Source subcategory: Sales Enablement
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