AI TOOL PROFILE
Viant Programmatic Advertising DSP
- Marketing
- Marketing Automation
- Marketing Agencies
- Enterprise Companies
- Mid-Market Companies
- Direct Advertisers
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Marketing Agencies, Enterprise Companies, Mid-Market Companies, Direct Advertisers
- Key use cases
- Omnichannel Campaign Execution, Cookieless Audience Targeting, AI-Driven Media Planning, Offline Conversion Measurement
- Integrations
- Snowflake
- Official website
- Visit viant advertising cloud official website
How AI is used
Viant is a Demand Side Platform (DSP) for programmatic advertising. It allows users to manage ad inventory across various channels, including Connected TV (CTV), digital audio, mobile, and digital out-of-home, through a single interface.
The platform is designed for marketing agencies and mid-to-large market companies. It uses Household ID technology to identify and target users across different devices without relying on third-party cookies.
Buyers can use the platform for campaign planning with AI-driven tools and performance reporting, including foot-traffic analysis and multi-touch attribution. It supports both self-serve and managed service models.
Buyers should confirm their current data maturity and whether they require the identity resolution and omnichannel capabilities Viant provides to meet their specific goals.
Key Features
Omnichannel Campaign Support
Supports ad placements across CTV, digital audio, digital out-of-home, in-game, mobile, display, and native channels.
Household ID Technology
An identity resolution tool used for people-based targeting and cross-device conversion tracking.
ViantAI Planning Tool
An AI-powered tool designed to generate data-driven media plans based on budget, audience, and goals.
AI Bid Optimizer
A machine learning tool used for real-time bid management to help maximize performance across KPIs.
First-Party Data Onboarding
Supports uploading customer lists to create targeting segments within the DSP.
Advanced Reporting
Includes tools for conversion lift analysis, multi-touch attribution, and foot-traffic reporting.
Use Cases
Omnichannel Campaign Execution
Running programmatic ads across CTV, mobile, and display channels from a single interface.
Cookieless Audience Targeting
Using people-based identity resolution to reach households across multiple devices.
AI-Driven Media Planning
Using AI tools to generate and activate data-driven media plans.
Offline Conversion Measurement
Measuring the impact of digital ads on physical retail sales through foot-traffic reporting.
Integrations
- Snowflake
FAQ
What is Viant Advertising Cloud?
- It is a Demand Side Platform (DSP) that allows advertisers and agencies to buy and optimize programmatic ad inventory across multiple digital channels.
How does Viant handle targeting without cookies?
- Viant uses its Household ID technology to provide people-based identity resolution, which supports cross-device targeting without third-party cookies.
Who is this software best for?
- It is designed for marketing agencies, brands, and mid-to-large market companies that require omnichannel execution and measurement.
Does Viant offer AI tools for advertisers?
- Yes, it includes ViantAI for media planning and an AI Bid Optimizer for real-time bid management.
Source category: Marketing
Source subcategory: Marketing Automation
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