Viant Programmatic Advertising DSP
Viant helps marketing agencies and brands execute programmatic ad campaigns across multiple digital channels. It is designed for teams that require cookieless identity resolution and offline-to-online measurement.
At a glance
- Category
- Marketing
- Best for
- Marketing Agencies, Enterprise Companies, Mid-Market Companies, Direct Advertisers
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Omnichannel Campaign Execution, Cookieless Audience Targeting, AI-Driven Media Planning, Offline Conversion Measurement
- Integrations
- Snowflake
- Official website
- www.viantinc.com
Viant is a Demand Side Platform (DSP) for programmatic advertising. It allows users to manage ad inventory across various channels, including Connected TV (CTV), digital audio, mobile, and digital out-of-home, through a single interface.
The platform is designed for marketing agencies and mid-to-large market companies. It uses Household ID technology to identify and target users across different devices without relying on third-party cookies.
Buyers can use the platform for campaign planning with AI-driven tools and performance reporting, including foot-traffic analysis and multi-touch attribution. It supports both self-serve and managed service models.
Buyers should confirm their current data maturity and whether they require the identity resolution and omnichannel capabilities Viant provides to meet their specific goals.
Key Features
Supports ad placements across CTV, digital audio, digital out-of-home, in-game, mobile, display, and native channels.
An identity resolution tool used for people-based targeting and cross-device conversion tracking.
An AI-powered tool designed to generate data-driven media plans based on budget, audience, and goals.
A machine learning tool used for real-time bid management to help maximize performance across KPIs.
Supports uploading customer lists to create targeting segments within the DSP.
Includes tools for conversion lift analysis, multi-touch attribution, and foot-traffic reporting.
Use Cases
Running programmatic ads across CTV, mobile, and display channels from a single interface.
Using people-based identity resolution to reach households across multiple devices.
Using AI tools to generate and activate data-driven media plans.
Measuring the impact of digital ads on physical retail sales through foot-traffic reporting.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
It is a Demand Side Platform (DSP) that allows advertisers and agencies to buy and optimize programmatic ad inventory across multiple digital channels.
Viant uses its Household ID technology to provide people-based identity resolution, which supports cross-device targeting without third-party cookies.
It is designed for marketing agencies, brands, and mid-to-large market companies that require omnichannel execution and measurement.
Yes, it includes ViantAI for media planning and an AI Bid Optimizer for real-time bid management.
Source category: Marketing
Source subcategory: Marketing Automation
