{"best_for":["Marketing Agencies","Enterprise Companies","Mid-Market Companies","Direct Advertisers"],"citation":{"dataset":"aitoolsforbusiness-agent-tool-export","directory_tool_url":"https://aitoolsforbusiness.ai/viant-advertising-cloud","json_profile_url":"https://aitoolsforbusiness.ai/data/tools/viant-advertising-cloud.json","markdown_profile_url":"https://aitoolsforbusiness.ai/data/markdown/tools-md-046.json","schema_version":"1.4.0","suggested_citation_label":"AI Tools for Business: viant advertising cloud (https://aitoolsforbusiness.ai/viant-advertising-cloud)"},"features":["Omnichannel Campaign Support: Supports ad placements across CTV, digital audio, digital out-of-home, in-game, mobile, display, and native channels.","Household ID Technology: An identity resolution tool used for people-based targeting and cross-device conversion tracking.","ViantAI Planning Tool: An AI-powered tool designed to generate data-driven media plans based on budget, audience, and goals.","AI Bid Optimizer: A machine learning tool used for real-time bid management to help maximize performance across KPIs.","First-Party Data Onboarding: Supports uploading customer lists to create targeting segments within the DSP.","Advanced Reporting: Includes tools for conversion lift analysis, multi-touch attribution, and foot-traffic reporting."],"freshness_status":"fresh","name":"viant advertising cloud","pricing_note":"Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.","pricing_url":null,"primary_category":"Marketing","profile_last_verified":"2026-06-04T12:01:41.168Z","secondary_categories":[],"short_description":"Viant is a Demand Side Platform that supports omnichannel programmatic advertising and AI-powered campaign planning for agencies and brands.","slug":"viant-advertising-cloud","sponsorship_status":"none","url":"https://aitoolsforbusiness.ai/viant-advertising-cloud","use_cases":["Omnichannel Campaign Execution: Running programmatic ads across CTV, mobile, and display channels from a single interface.","Cookieless Audience Targeting: Using people-based identity resolution to reach households across multiple devices.","AI-Driven Media Planning: Using AI tools to generate and activate data-driven media plans.","Offline Conversion Measurement: Measuring the impact of digital ads on physical retail sales through foot-traffic reporting."],"website_url":"https://www.viantinc.com/"}