AI TOOL PROFILE
Upp.ai: Google Performance Max Automation Software
- Marketing
- Marketing Automation
- Enterprise retailers
- Large ecommerce stores
- Marketing agencies managing high-spend Google Ads accounts
- Businesses with more than 2,000 SKUs
Pricing
Pricing is based on ad spend with Google PMax and varies based on business-specific factors. Pricing was not clearly available from the provided evidence; buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Enterprise retailers, Large ecommerce stores, Marketing agencies managing high-spend Google Ads accounts, Businesses with more than 2,000 SKUs
- Key use cases
- Scaling Product Visibility, Managing Varying Profit Margins, Reducing Campaign Management Overhead, Integrating In-Store Data
- Integrations
- Google Performance Max
- Official website
- Visit upp official website
How AI is used
Upp.ai is an AI and machine learning platform designed to integrate with Google Performance Max (PMax). It focuses on automating campaign creation and bid optimization by analyzing product and market data points to allocate budgets across a wider range of a retailer's inventory.
The tool is built for enterprise-level ecommerce stores and marketing agencies. It uses a semi-supervised learning model that re-prompts the PMax algorithm every 15 minutes to make bid and budget adjustments in real time.
For buyers, the platform is designed to help reduce the manual work associated with SKU-level management and asset rotation. It allows teams to set ROAS targets and profitability goals while the AI handles the execution.
Prospective users should confirm that their monthly ad spend and SKU count align with the platform's ideal customer profile, as it is tailored for high-volume enterprise environments.
Key Features
SKU-level Optimization
Analyzes individual product data to optimize bids and budgets at the SKU level.
Real-time Bid Adjustments
Re-prompts Google PMax every 15 minutes to adjust bids and budgets based on live performance data.
Multi-account Management
Supports the management of multiple advertising accounts from a single platform.
Performance Forecasting
Provides daily, weekly, or monthly forecasting to show the potential impact of performance marketing strategies.
Product Visibility Testing
Assigns budget to test new or low-selling products to increase visibility across the inventory.
Automated Campaign Creation
Supports the automated setup of campaigns, including asset rotation and budget management.
Use Cases
Scaling Product Visibility
Using automated testing to increase the percentage of an inventory that is visible to consumers on Google Shopping.
Managing Varying Profit Margins
Applying multiple ROAS targets across different product categories, such as own-brand versus third-party goods.
Reducing Campaign Management Overhead
Automating tasks such as bid adjustments and budget allocation to support marketing strategy.
Integrating In-Store Data
Connecting offline purchase data to the platform to help identify product demand for online ad optimization.
Integrations
- Google Performance Max
FAQ
Who is Upp.ai designed for?
- The platform is designed for enterprise retailers and marketing agencies, specifically those spending at least £100K per month on Google PMax with more than 2,000 SKUs.
How does Upp.ai integrate with Google PMax?
- It integrates with Google Performance Max to automate campaign setup, bid management, and asset rotation, re-prompting the PMax algorithm every 15 minutes.
How is Upp.ai priced?
- Pricing is based on ad spend with Google PMax and varies based on business-specific factors, which requires a custom proposal.
Source category: Marketing
Source subcategory: Marketing Automation
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