{"best_for":["Enterprise retailers","Large ecommerce stores","Marketing agencies managing high-spend Google Ads accounts","Businesses with more than 2,000 SKUs"],"citation":{"dataset":"aitoolsforbusiness-agent-tool-export","directory_tool_url":"https://aitoolsforbusiness.ai/upp","json_profile_url":"https://aitoolsforbusiness.ai/data/tools/upp.json","markdown_profile_url":"https://aitoolsforbusiness.ai/data/markdown/tools-md-045.json","schema_version":"1.4.0","suggested_citation_label":"AI Tools for Business: upp (https://aitoolsforbusiness.ai/upp)"},"features":["SKU-level Optimization: Analyzes individual product data to optimize bids and budgets at the SKU level.","Real-time Bid Adjustments: Re-prompts Google PMax every 15 minutes to adjust bids and budgets based on live performance data.","Multi-account Management: Supports the management of multiple advertising accounts from a single platform.","Performance Forecasting: Provides daily, weekly, or monthly forecasting to show the potential impact of performance marketing strategies.","Product Visibility Testing: Assigns budget to test new or low-selling products to increase visibility across the inventory.","Automated Campaign Creation: Supports the automated setup of campaigns, including asset rotation and budget management."],"freshness_status":"fresh","name":"upp","pricing_note":"Pricing is based on ad spend with Google PMax and varies based on business-specific factors. Pricing was not clearly available from the provided evidence; buyers should confirm current pricing on the vendor website.","pricing_url":"https://upp.ai/pricing","primary_category":"Marketing","profile_last_verified":"2026-06-04T04:13:21.156Z","secondary_categories":[],"short_description":"Upp.ai is an AI advertising platform that automates Google Performance Max campaign optimization and manages budgets for large-scale retail inventories.","slug":"upp","sponsorship_status":"none","url":"https://aitoolsforbusiness.ai/upp","use_cases":["Scaling Product Visibility: Using automated testing to increase the percentage of an inventory that is visible to consumers on Google Shopping.","Managing Varying Profit Margins: Applying multiple ROAS targets across different product categories, such as own-brand versus third-party goods.","Reducing Campaign Management Overhead: Automating tasks such as bid adjustments and budget allocation to support marketing strategy.","Integrating In-Store Data: Connecting offline purchase data to the platform to help identify product demand for online ad optimization."],"website_url":"https://upp.ai/"}