AI TOOL PROFILE

Twelve Labs: Video Intelligence Platform & API

Twelve Labs helps companies manage large video libraries by making visual, audio, and speech content searchable via natural language. It is designed for teams in media, advertising, and security that need to locate specific moments within large volumes of video data.

Pricing

Pricing is tiered, featuring a free plan for testing (under 10 hours of indexing), a Developer tier with unlimited indexing, and an Enterprise tier for dedicated services.

At a glance

Best for
Enterprise companies, Developers, Media and entertainment organizations, Government and security agencies
Key use cases
Media Production Support, Advertising Content Analysis, Security Event Identification, Semantic Video Search
Visit Twelve LabsTwelve Labs software interface screenshot

How AI is used

Twelve Labs provides a suite of APIs designed to help businesses organize video content without relying on manual tagging. The platform uses multimodal AI to reason across visual and auditory data, allowing users to query video libraries using text or images.

It is built for developers and enterprise companies that handle significant volumes of video, including libraries that scale to petabytes of data. The software is designed to support content discovery and automated analysis.

Buyers should confirm their technical capacity, as the platform is API-driven. Deployment options include cloud, private cloud, or on-premise to meet different organizational security requirements.

Key Features

  • Search API

    Helps find specific moments in videos using text or image queries across visuals, spoken words, on-screen text, and audio.

  • Analyze API

    Supports the generation of text-based outputs such as reports, memos, and tables of contents based on user prompts.

  • Embed API

    Creates multimodal vector embeddings to support semantic search and recommendation systems.

  • Marengo Model

    An embedding model for cross-modal searches across text, audio, images, and video.

  • Pegasus Model

    A generative model used to answer questions and provide analysis of video content.

  • Flexible Deployment

    Supports deployment via cloud, private cloud, or on-premise environments.

Use Cases

  • Media Production Support

    Searching and summarizing footage to support production workflows.

  • Advertising Content Analysis

    Using AI-based understanding to manage ad spend and customer connections.

  • Security Event Identification

    Identifying critical events within security footage through visual and auditory analysis.

  • Semantic Video Search

    Using multimodal embeddings to support recommendation systems for video libraries.

FAQ

What does Twelve Labs do?

It provides APIs that allow businesses to search for specific moments in videos using natural language, generate text summaries of video content, and create embeddings for video organization.

Who is the target audience for Twelve Labs?

The platform is designed for enterprise companies and developers, particularly those in media, advertising, automotive, and government security.

Does Twelve Labs have a free version?

Yes, there is a free tier available for testing and building, limited to under 10 hours of indexing.

How is the software deployed?

Twelve Labs supports deployment on the cloud, private cloud, or on-premise.

Source category: Data & Analytics

Source subcategory: Analytics & Reporting

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