AI TOOL PROFILE
Twelve Labs: Video Intelligence Platform & API
- Data and Analytics
- Analytics and Reporting
- Enterprise companies
- Developers
- Media and entertainment organizations
- Government and security agencies
Pricing
Pricing is tiered, featuring a free plan for testing (under 10 hours of indexing), a Developer tier with unlimited indexing, and an Enterprise tier for dedicated services.
At a glance
- Best for
- Enterprise companies, Developers, Media and entertainment organizations, Government and security agencies
- Key use cases
- Media Production Support, Advertising Content Analysis, Security Event Identification, Semantic Video Search
- Official website
- Visit Twelve Labs official website

How AI is used
Twelve Labs provides a suite of APIs designed to help businesses organize video content without relying on manual tagging. The platform uses multimodal AI to reason across visual and auditory data, allowing users to query video libraries using text or images.
It is built for developers and enterprise companies that handle significant volumes of video, including libraries that scale to petabytes of data. The software is designed to support content discovery and automated analysis.
Buyers should confirm their technical capacity, as the platform is API-driven. Deployment options include cloud, private cloud, or on-premise to meet different organizational security requirements.
Key Features
Search API
Helps find specific moments in videos using text or image queries across visuals, spoken words, on-screen text, and audio.
Analyze API
Supports the generation of text-based outputs such as reports, memos, and tables of contents based on user prompts.
Embed API
Creates multimodal vector embeddings to support semantic search and recommendation systems.
Marengo Model
An embedding model for cross-modal searches across text, audio, images, and video.
Pegasus Model
A generative model used to answer questions and provide analysis of video content.
Flexible Deployment
Supports deployment via cloud, private cloud, or on-premise environments.
Use Cases
Media Production Support
Searching and summarizing footage to support production workflows.
Advertising Content Analysis
Using AI-based understanding to manage ad spend and customer connections.
Security Event Identification
Identifying critical events within security footage through visual and auditory analysis.
Semantic Video Search
Using multimodal embeddings to support recommendation systems for video libraries.
FAQ
What does Twelve Labs do?
- It provides APIs that allow businesses to search for specific moments in videos using natural language, generate text summaries of video content, and create embeddings for video organization.
Who is the target audience for Twelve Labs?
- The platform is designed for enterprise companies and developers, particularly those in media, advertising, automotive, and government security.
Does Twelve Labs have a free version?
- Yes, there is a free tier available for testing and building, limited to under 10 hours of indexing.
How is the software deployed?
- Twelve Labs supports deployment on the cloud, private cloud, or on-premise.
Source category: Data & Analytics
Source subcategory: Analytics & Reporting
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