AI TOOL PROFILE
Trax Retail Execution: AI-Driven Shelf Intelligence
- Operations
- Analytics and Reporting
- Consumer Packaged Goods (CPG) companies
- Enterprise retailers
- Brand manufacturers
- Global retail operations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Consumer Packaged Goods (CPG) companies, Enterprise retailers, Brand manufacturers, Global retail operations
- Key use cases
- Monitoring Shelf Compliance, Improving On-Shelf Availability, Supporting Promotional Activation, Field Team Coordination
- Integrations
- Salesforce Connector
- Official website
- Visit trax retail execution official website
How AI is used
Trax is a retail execution platform designed for consumer goods companies and retailers. It uses computer vision and AI to digitize physical store shelves, which helps businesses track how products are positioned and whether they are in stock.
The software offers both cloud-based and on-device image recognition. The on-device option may help teams collect shelf data in environments without constant internet connectivity. The platform also supports merchandising efforts through an on-demand workforce to address store-level issues.
Buyers should consider that this is an enterprise-grade tool. Organizations should verify if their internal data collection processes align with Trax's image-based recognition workflows before implementation.
Key Features
AI-Powered Image Recognition
Uses computer vision to identify products on shelves with a reported 96% accuracy rate.
Cloud IR
A cloud-based solution where images are uploaded and analyzed to provide retail optimization insights.
On-Device IR
An augmented reality solution that collects in-store data and returns insights without requiring constant internet connectivity.
Signal-Based Merchandising
A continuous approach to SKU collection focused on locations with the highest potential returns.
Dynamic Merchandising
An enterprise service designed to resolve store issues using an on-demand merchandising workforce.
Shopkick Engagement
A gamified solution designed to help drive consumer engagement at the retail aisle.
Use Cases
Monitoring Shelf Compliance
Using image recognition to help ensure products are placed according to planograms and brand standards.
Improving On-Shelf Availability
Identifying out-of-stock items in real time to help maintain product visibility.
Supporting Promotional Activation
Monitoring the execution of promotional displays and tracking the ROI of in-store activations.
Field Team Coordination
Providing store-level actionable tasks to sales representatives based on real time shelf data.
Integrations
- Salesforce Connector
FAQ
What does Trax retail execution do?
- Trax uses AI and computer vision to analyze photos of retail shelves, identifying products and their placement to provide intelligence on shelf compliance and availability.
Does Trax work without an internet connection in stores?
- Yes, Trax offers an On-Device IR solution that uses augmented reality to collect data and return insights without needing an active internet connection.
Who is the ideal user for Trax?
- Trax is designed for enterprise-level retailers and CPG companies that need to manage product visibility across a large number of stores globally.
Source category: Operations
Source subcategory: Analytics & Reporting
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