Trakwell: Retail Foot Traffic Analytics Software
Trakwell is designed for high-ticket retailers to track customer visits and manage sales follow-ups. It may be useful for businesses selling items from $1,000 to $100,000 that wish to connect traffic data with sales performance.
At a glance
- Category
- Operations
- Best for
- High-ticket retail stores, Brick-and-mortar business owners, Retail operations managers, Store managers
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Foot Traffic Monitoring, Sales Performance Analysis, Customer Follow-up Management, Staff Management
- Integrations
- POS systems, Inventory management platforms, Email marketing platforms, Loyalty programs
- Official website
- trakwell.ai
Trakwell is a retail analytics platform for brick-and-mortar stores, specifically those focusing on high-ticket sales. It uses AI computer vision to count people entering a store, which helps managers track traffic patterns and conversion rates.
The software includes a retail-focused CRM and a sales-person 'Upboard' to help teams assign customers to associates and track interactions. By linking foot traffic counts to sales data, it supports the analysis of store operations.
Buyers should note that this tool is tailored for high-value retail environments where relationship building and follow-ups are key. It supports integration with existing POS and inventory systems via an open API.
Key Features
Tracks foot traffic with technology designed to distinguish customers from employees and filter out shadows or duplicates.
Includes customer profiles, an action calendar for follow-ups, and the ability to add notes, attachments, and drawings to records.
A management interface used to track and assign customers to salespeople on the sales floor.
Provides timestamped images of traffic counts so managers can visually verify the data.
Offers 69 charts and reports tracking over 75 metrics, including sales conversion and revenue per opportunity.
Supports syncing foot traffic data with POS, inventory, and marketing platforms.
Use Cases
Counting the number of people entering the store to help determine staffing levels and store hours.
Comparing the number of store opportunities against actual sales to calculate conversion rates.
Using the CRM and Action Calendar to track prospects who did not purchase during their first visit.
Using the Upboard to rotate customer assignments among sales staff and monitor associate activity.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
It uses AI computer vision to filter out shadows and duplicates, and is designed to distinguish between employees and customers.
The Photo Upboard provides timestamped images of each person counted, allowing managers to visually validate the traffic data.
Yes, Trakwell provides an open API designed to sync foot traffic data with POS and inventory management systems.
It is designed for high-ticket retailers selling items typically priced between $1,000 and $100,000.
Source category: Operations
Source subcategory: Analytics & Reporting
