AI TOOL PROFILE
Trakwell: Retail Foot Traffic Analytics Software
- Operations
- Analytics and Reporting
- High-ticket retail stores
- Brick-and-mortar business owners
- Retail operations managers
- Store managers
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- High-ticket retail stores, Brick-and-mortar business owners, Retail operations managers, Store managers
- Key use cases
- Foot Traffic Monitoring, Sales Performance Analysis, Customer Follow-up Management, Staff Management
- Integrations
- POS systems, Inventory management platforms, Email marketing platforms, Loyalty programs
- Official website
- Visit trakwell official website
How AI is used
Trakwell is a retail analytics platform for brick-and-mortar stores, specifically those focusing on high-ticket sales. It uses AI computer vision to count people entering a store, which helps managers track traffic patterns and conversion rates.
The software includes a retail-focused CRM and a sales-person 'Upboard' to help teams assign customers to associates and track interactions. By linking foot traffic counts to sales data, it supports the analysis of store operations.
Buyers should note that this tool is tailored for high-value retail environments where relationship building and follow-ups are key. It supports integration with existing POS and inventory systems via an open API.
Key Features
AI Computer Vision Counting
Tracks foot traffic with technology designed to distinguish customers from employees and filter out shadows or duplicates.
Retail CRM
Includes customer profiles, an action calendar for follow-ups, and the ability to add notes, attachments, and drawings to records.
Sales Person Upboard
A management interface used to track and assign customers to salespeople on the sales floor.
Photo Upboard Validation
Provides timestamped images of traffic counts so managers can visually verify the data.
Reporting and Analytics
Offers 69 charts and reports tracking over 75 metrics, including sales conversion and revenue per opportunity.
Open API
Supports syncing foot traffic data with POS, inventory, and marketing platforms.
Use Cases
Foot Traffic Monitoring
Counting the number of people entering the store to help determine staffing levels and store hours.
Sales Performance Analysis
Comparing the number of store opportunities against actual sales to calculate conversion rates.
Customer Follow-up Management
Using the CRM and Action Calendar to track prospects who did not purchase during their first visit.
Staff Management
Using the Upboard to rotate customer assignments among sales staff and monitor associate activity.
Integrations
- POS systems
- Inventory management platforms
- Email marketing platforms
- Loyalty programs
FAQ
How does Trakwell ensure counting accuracy?
- It uses AI computer vision to filter out shadows and duplicates, and is designed to distinguish between employees and customers.
What is the Photo Upboard feature?
- The Photo Upboard provides timestamped images of each person counted, allowing managers to visually validate the traffic data.
Can Trakwell integrate with my current POS system?
- Yes, Trakwell provides an open API designed to sync foot traffic data with POS and inventory management systems.
Is Trakwell suitable for all types of retail?
- It is designed for high-ticket retailers selling items typically priced between $1,000 and $100,000.
Source category: Operations
Source subcategory: Analytics & Reporting
More tools in Operations
Other published listings in the Operations category.
More tools in the Analytics and Reporting software type
Related listings that share the same software type for comparison and shortlisting.
