Tatango: SMS Fundraising Software for Nonprofits
Tatango helps nonprofits engage donors and coordinate fundraising via text messaging. It is designed for organizations that need to send high volumes of messages while maintaining compliance.
At a glance
- Category
- Browse Sales tools
- Best for
- Nonprofit organizations, Fundraising managers, Digital marketing leads at nonprofits, P2P event organizers
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Nonprofit Fundraising Campaigns, P2P Event Coordination, Donor Stewardship, Rapid Response Messaging
- Integrations
- Blackbaud Luminate Online, Blackbaud TeamRaiser, Blackbaud Raiser's Edge NXT, Salesforce, HubSpot
- Official website
- Visit tatango official website
Tatango is an SMS marketing platform designed for nonprofit organizations to manage donor outreach and fundraising campaigns. It focuses on high-volume deliverability, supporting the ability to send millions of messages to supporter lists in under one minute.
The software is designed for nonprofits coordinating rapid-response campaigns or large-scale fundraising events. It includes AI-driven tools to help with audience targeting and message composition, as well as an inbox for managing one-to-one conversations with donors.
Buyers should note that the platform includes a guided onboarding process, with setup times ranging from 20 to 60 days depending on the selected package. The platform assists with carrier approvals and compliance support to help organizations launch campaigns in accordance with SMS regulations.
Key Features
AI-Powered Segmentation
Uses AI to create Power Segments to help target donor lists.
Tatango Inbox
Provides a view to manage 1:1 supporter communications and text replies.
AI Message Composition
Includes AI tools to help draft and optimize the content of fundraising messages.
Automated Messaging Series
Supports the creation of automated text sequences for events or donor milestones.
PowerLinks
Designed to help optimize the content and experience of links sent within text messages.
Compliance Support
Includes SOC-2 and HIPAA compliance and support for TCPA regulations and carrier approvals.
Use Cases
Nonprofit Fundraising Campaigns
Launching text-to-donate campaigns to reach large donor bases.
P2P Event Coordination
Supporting Run/Walk/Ride and peer-to-peer events with unified participant communications.
Donor Stewardship
Sending updates on gift impact and maintaining engagement via the Inbox.
Rapid Response Messaging
Sending urgent communications to subscribers following disaster or news events.
Best For
- Nonprofit organizations
- Fundraising managers
- Digital marketing leads at nonprofits
- P2P event organizers
Integrations
- Blackbaud Luminate Online
- Blackbaud TeamRaiser
- Blackbaud Raiser's Edge NXT
- Salesforce
- HubSpot
- FundraiseUp
- Classy
- Virtuous
- EveryAction
- Engaging Networks
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
How long does it take to start sending texts with Tatango?
- The platform offers a Fast Start package that can be ready in as little as 20 days, while the standard launch typically takes 60 days or less.
Does Tatango integrate with nonprofit CRMs?
- Yes, it integrates with tools including Blackbaud, Salesforce, HubSpot, FundraiseUp, and EveryAction.
Is Tatango compliant with text messaging regulations?
- Tatango is SOC-2 and HIPAA compliant and provides support to help organizations stay compliant with TCPA and other text marketing regulations.
Source category: Sales
Source subcategory: Marketing Automation
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Categories
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How AI is used
Tatango is an SMS fundraising platform for nonprofits that supports high-volume text messaging and AI-driven audience segmentation. It helps organizations manage donor outreach and rapid-response campaigns. Buyers should consider the 20-to-60-day onboarding window for campaign launch.
Pros & Cons
Pros
- Supports sending millions of messages in under one minute
- Includes support for carrier approvals and compliance
- Integrates with nonprofit CRMs like Blackbaud and Salesforce
- Browser-based interface designed for ease of use
Cons
- The standard onboarding process can take up to 60 days
- Pricing details are not clearly available from the provided evidence
- Tailored specifically for nonprofits
