Store360: In-Store Customer Engagement Platform
Store360 helps retail businesses track physical store behavior and connect offline and online customer data. It is designed for enterprise-scale operations that need to analyze customer movement and deliver notifications in real time.
At a glance
- Category
- Operations
- Best for
- Enterprise retail stores, Omnichannel brands with physical locations, Large-scale retail chains, Operations managers focusing on in-store experience
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Omnichannel Journey Mapping, Customer Retention, In-Store Digital Campaigns, Foot Traffic Analysis
- Integrations
- Marketing automation platforms, Customer engagement platforms
- Official website
- store360.ai
Store360 is a data-driven engagement platform designed for businesses with physical retail locations. It uses a combination of hardware sensors—including Bluetooth beacons, WiFi, NFC, and AI cameras—to track how customers move and interact within a store environment.
The tool is built for enterprise-level retailers who want to unify their digital and physical shopping experiences. It captures data on dwell time and foot traffic patterns, which may help inform store layout decisions and product placement.
Beyond analytics, the platform supports active engagement through push notifications and personalized offers triggered by a customer's location in the store. It also includes a 'Store Mode' that can change a retailer's mobile app experience when a customer enters the store.
Buyers should confirm the hardware requirements and installation process for their specific store layouts, as the solution relies on various physical sensors.
Key Features
Uses Bluetooth beacons, WiFi, NFC, and AI cameras to detect proximity and customer movement.
Combines in-store visit data with user profiles and online activity to support a unified customer view.
Sends notifications to customers based on their location within a store or specific aisle.
Automatically switches a retailer's mobile app to an in-store interface upon entry.
Tracks customer flow, demographics, and dwell time to support the refinement of store layouts.
Supports the delivery of targeted advertisements based on the specific area of the store a shopper is visiting.
Use Cases
Linking in-store product interactions to subsequent online purchases through showrooming and webrooming tracking.
Identifying customers with declining visit frequency using RFM analysis to trigger re-engagement incentives.
Running location-aware promotions and deals for customers browsing specific sections.
Analyzing entry, exit, and movement patterns to help optimize product placement.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
The platform integrates with Bluetooth beacons, WiFi signals, NFC/QR codes, and AI cameras to capture movement and interaction data.
It is designed for enterprise-scale businesses, specifically retail and ecommerce stores with physical locations.
It uses RFM analysis of visit frequency and behavior patterns to identify customers with reduced activity and trigger re-engagement promotions.
Source category: Operations
Source subcategory: Analytics & Reporting
