AI TOOL PROFILE

Scratchpad: AI Workspace for Sales

Scratchpad helps sales teams and RevOps professionals manage Salesforce data hygiene. It is designed to reduce manual CRM data entry and administrative burdens on sellers.

Pricing

Pricing starts at $19 per user per month for the Solo plan and $49 per user per month for the Team plan (billed yearly). A limited free version is available.

At a glance

Best for
Sales Teams, Sales Managers, RevOps Professionals, Revenue Teams
Key use cases
CRM Accuracy & Monitoring, Sales Coaching, Deal Execution & Follow-up, Sales-to-Post-Sales Handoffs, Deal Visibility & Insights
Integrations
Salesforce, Zoom, Google Meet, Slack, Gmail
Visit scratchpadscratchpad software interface screenshot

How AI is used

Scratchpad acts as an execution layer between sales representatives and Salesforce. It provides a workspace interface, including spreadsheet-style views and notes, designed to make CRM management more flexible for the user.

The tool is designed for sellers, sales managers, and revenue operations teams who use Salesforce as their system of record. It supports the capture of customer conversations and uses AI to extract data for CRM updates.

Business buyers may use it to help maintain sales methodology adherence, such as MEDDIC, and to support pipeline visibility. It is designed to help reduce time spent on post-call admin and manual field updates.

Buyers should confirm how the AI credit system aligns with their team's call volume and verify that their specific Salesforce record layouts are supported by the workspace views.

Key Features

  • Modern Salesforce UI

    A workspace featuring sheets and notes with a real time Salesforce connection to support record updates.

  • AI Field Updates

    Designed to extract data from calls, meetings, and emails to draft updates directly into Salesforce fields.

  • Call Recorder & Notetaker

    Captures and transcribes customer conversations automatically via Zoom, Google Meet, or a dedicated bot.

  • Deal & Account Agent

    An AI assistant that provides context and insights for specific deals and accounts based on call, email, and note history.

  • Hygiene Monitor

    Supports daily tracking of CRM hygiene and process adherence to identify missing fields or stale data.

  • Custom Prompts

    Allows teams to build and control AI prompts to match their specific sales process and coaching needs.

Use Cases

  • CRM Accuracy & Monitoring

    Using AI to help backfill Salesforce fields and capture closed-lost reasons from customer interactions.

  • Sales Coaching

    Providing call coaching and deal assessment using custom AI prompts tuned to a specific sales process.

  • Deal Execution & Follow-up

    Drafting post-call follow-up emails and qualifying opportunities based on conversation data.

  • Sales-to-Post-Sales Handoffs

    Creating history and handoff documents to help transition deals between team members.

  • Deal Visibility & Insights

    Generating executive summaries for deal reviews and pipeline forecasting calls.

Integrations

  • Salesforce
  • Zoom
  • Google Meet
  • Slack
  • Gmail
  • Outlook
  • Gong

FAQ

How does Scratchpad integrate with Salesforce?

Scratchpad connects to Salesforce via API and inherits existing permissions, rules, and layouts, keeping Salesforce as the primary system of record.

Does Scratchpad offer a free version?

Yes, a free version is available with limits on the number of views and monthly AI credits.

How are AI credits used in Scratchpad?

Credits are consumed based on actions, such as updating a single Salesforce field (1 credit) or asking an AI record insight question (5 credits).

Is the data in Scratchpad secure?

Scratchpad is SOC 2 Type 2 compliant and aligns with GDPR and CCPA guidelines, using encryption for data in transit and at rest.

Source category: Sales

Source subcategory: Sales Enablement

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