AI TOOL PROFILE
Rollworks: Account-Based Marketing Software
- Marketing
- Marketing Automation
- B2B Companies
- Enterprise Companies
- B2B Marketing Teams
- B2B Sales Operations
Pricing
Rollworks requires a minimum daily spend of $5 and a minimum daily budget of $10 to launch campaigns. Pricing is dynamic based on CPM (cost per thousand impressions).
At a glance
- Best for
- B2B Companies, Enterprise Companies, B2B Marketing Teams, B2B Sales Operations
- Key use cases
- Targeting Key B2B Accounts, Identifying In-Market Buyers, Sales and Marketing Alignment, Full-Funnel B2B Advertising
- Integrations
- Shopify, WooCommerce, Wix, BigCommerce, Klaviyo
- Official website
- Visit Rollworks official website
How AI is used
Rollworks, part of AdRoll ABM, is an account-based marketing platform designed to help B2B organizations reach target accounts across various digital channels. It combines audience segmentation with a demand-side platform to deliver ads on websites, apps, social media, and streaming services.
The tool is designed for B2B companies and enterprises that want to focus on a defined list of key accounts. It uses AI to help define ideal customer profiles and surface accounts that may be ready to purchase.
Marketing and sales teams can use the Command Center to track buyer signals in real time and receive recommendations on next steps, such as adding records to a CRM or notifying sales teams. The platform also includes tools to help measure the impact of these campaigns on the revenue pipeline.
Buyers should confirm the minimum daily budget requirements and whether the multi-channel ad placements align with their specific B2B target audience.
Key Features
Multi-Channel Advertising
Delivers ad campaigns across websites, mobile apps, social media, and streaming services.
Command Center
Tracks buyer signals in real time and provides recommendations for next steps in the sales process.
InIQ AI Engine
A buyer insight engine designed to define ideal customer profiles and identify likely purchasers.
BidIQ Optimization
An engine used for bid optimization to manage ad spend.
Buyer Signal Tracking
Uses digital identities and contacts to help uncover target accounts showing interest.
Revenue Attribution
Supports tracking ABM efforts through the buyer journey to tie ad performance to closed-won deals.
Use Cases
Targeting Key B2B Accounts
Running personalized ad campaigns for a named list of high-value accounts to maintain brand awareness.
Identifying In-Market Buyers
Using AI to surface unknown accounts that match an ideal customer profile and are showing active buying signals.
Sales and Marketing Alignment
Using the Command Center to send priority account lists to sales teams based on digital engagement.
Full-Funnel B2B Advertising
Executing ad plays across the open web and social platforms to move prospects through the buyer journey.
Integrations
- Shopify
- WooCommerce
- Wix
- BigCommerce
- Klaviyo
- TikTok
- Salesforce
- Hubspot
- Google Analytics
FAQ
What is the minimum cost to start advertising with Rollworks?
- To launch a campaign, Rollworks requires a minimum daily spend of $5 and a minimum daily budget of $10.
How does Rollworks identify target accounts?
- It uses a proprietary AI engine (InIQ) built on digital identities and contacts to help define ideal customer profiles and surface accounts likely to purchase.
Which channels does Rollworks support for B2B ads?
- The platform supports display, native, video, and Connected TV ads on the open web, as well as social media platforms like Facebook, Instagram, TikTok, and Pinterest.
Source category: Marketing
Source subcategory: Marketing Automation
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