AI TOOL PROFILE
Rokt: Ecommerce Customer Relevance Platform
- Ecommerce
- Marketing Automation
- Ecommerce Stores
- Retailers
- Travel and Hospitality companies
- Quick-Service Restaurants
- Financial Services firms
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Ecommerce Stores, Retailers, Travel and Hospitality companies, Quick-Service Restaurants, Financial Services firms
- Key use cases
- Increasing Average Order Value, Monetizing the Checkout Experience, Customer Acquisition, Post-Purchase Engagement
- Integrations
- Shopify, Web SDK, iOS SDK, Android SDK, React Native SDK
- Official website
- Visit rokt commerce official website
How AI is used
Rokt is a customer relevance platform designed for ecommerce businesses and advertisers. It focuses on the "Transaction Moment," which includes the steps from the shopping cart and payment page through to the final order confirmation. Using an AI engine called Rokt Brain, the platform analyzes behavioral signals to present a relevant next action or offer to a customer in real time.
The platform is designed for ecommerce stores in sectors like retail, travel, hospitality, and financial services. It supports monetization through third-party product catalogs, in-cart upsells, and a performance-based advertising network for customer acquisition.
Buyers should confirm how the platform fits into their existing checkout flow and review the SDK or API requirements for integration. Because it relies on first-party data and AI-driven decisioning, businesses should evaluate their current data management capabilities to support the platform's relevance engine.
Key Features
Rokt Brain AI Engine
An AI relevance engine that evaluates contextual and behavioral signals to determine a relevant offer or action for each customer.
In-Cart and Post-Purchase Upsells
Tools designed to recommend relevant products or services during the checkout and after the purchase is complete.
Rokt Catalog
Connects stores with a network of third-party brands to offer curated products without requiring the merchant to hold inventory.
Rokt Ads
A performance marketing channel where advertisers can reach high-intent shoppers and pay based on specific outcomes.
Rokt mParticle
A customer data platform that helps unify and activate customer data in real time across various integrations.
Payment Page Optimization
The Rokt Pay+ tool is designed to surface relevant payment and financial offers on the payment page.
Use Cases
Increasing Average Order Value
Using in-cart and post-purchase upsells to suggest relevant additions to a customer's order.
Monetizing the Checkout Experience
Integrating third-party product catalogs or financial offers to generate incremental revenue during the transaction.
Customer Acquisition
Allowing third-party brands to reach high-intent shoppers through native placements in the checkout flow.
Post-Purchase Engagement
Delivering relevant rewards, offers, or content on the confirmation page to support customer retention.
Integrations
- Shopify
- Web SDK
- iOS SDK
- Android SDK
- React Native SDK
- Flutter SDK
- Cordova SDK
- .NET MAUI SDK
FAQ
What is the 'Transaction Moment' in Rokt?
- The Transaction Moment refers to the high-intent stages of a purchase, including selection, cart review, payment, and the final confirmation page.
How does Rokt handle customer data and privacy?
- Rokt activates permissioned first-party data and is designed to comply with global privacy regulations such as GDPR and CCPA, avoiding reliance on third-party cookies.
Can small businesses integrate Rokt into their stores?
- Yes, while it offers various SDKs for custom builds, there is a Shopify application available for a more direct integration.
Source category: Ecommerce
Source subcategory: Marketing Automation
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