AI TOOL PROFILE
PubMatic: Programmatic Advertising Technology
- Marketing
- Marketing Automation
- Digital Publishers
- Mobile App Developers
- CTV/OTT Publishers
- Media Buyers
- Commerce Media Companies
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Digital Publishers, Mobile App Developers, CTV/OTT Publishers, Media Buyers, Commerce Media Companies
- Key use cases
- Publisher Ad Monetization, CTV Campaign Scaling, Curated Media Buying, Commerce Media Integration
- Official website
- Visit pubmatic official website
How AI is used
PubMatic is a sell-side platform (SSP) and programmatic advertising technology provider. It serves as a bridge between those selling ad space and those buying it, focusing on the open internet across multiple formats including connected TV (CTV), mobile applications, and standard web pages.
The software is designed for publishers, app developers, media buyers, and commerce media companies. It provides tools to help manage ad inventory, optimize yields, and execute media plans using AI agents.
Key capabilities include a header bidding wrapper and an identity hub to help manage audience signals. For buyers, the platform provides curated auction packages to help target specific audiences or content types, such as sports or high-completion video.
Buyers should confirm how the platform's infrastructure and AI agent tools align with their specific operational scale and technical requirements before adoption.
Key Features
AI-Powered Yield Optimization
Uses machine learning to help publishers manage the revenue generated from their ad inventory.
Omnichannel Platform
Connects buyers and sellers across CTV, mobile apps, and web environments.
AgenticOS
An operating system that lets AI agents plan, execute, and optimize media based on user strategy.
OpenWrap
A header bidding wrapper designed to increase competition for ad inventory.
Identity Hub
Supports the management of addressability and identity signals for audience targeting.
Activate
A solution for scaling and reporting on CTV campaigns.
Use Cases
Publisher Ad Monetization
Selling ad inventory programmatically across mobile and web to support revenue goals.
CTV Campaign Scaling
Activating programmatic campaigns on connected TV with show-level reporting.
Curated Media Buying
Using auction packages to reach specific audiences or video inventory.
Commerce Media Integration
Managing monetization and customer acquisition within retail and commerce marketplaces.
FAQ
Who is PubMatic designed for?
- It is designed for digital publishers, mobile app developers, CTV/OTT publishers, media buyers, and commerce media companies.
What does PubMatic's AgenticOS do?
- AgenticOS is an operating system that lets AI agents plan, execute, and optimize media campaigns based on a user's provided strategy.
Does PubMatic support connected TV (CTV)?
- Yes, PubMatic offers CTV solutions, including a product called Activate for scaling and reporting on CTV campaigns.
Source category: Marketing
Source subcategory: Marketing Automation
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