{"best_for":["Digital Publishers","Mobile App Developers","CTV/OTT Publishers","Media Buyers","Commerce Media Companies"],"citation":{"dataset":"aitoolsforbusiness-agent-tool-export","directory_tool_url":"https://aitoolsforbusiness.ai/pubmatic","json_profile_url":"https://aitoolsforbusiness.ai/data/tools/pubmatic.json","markdown_profile_url":"https://aitoolsforbusiness.ai/data/markdown/tools-md-035.json","schema_version":"1.4.0","suggested_citation_label":"AI Tools for Business: pubmatic (https://aitoolsforbusiness.ai/pubmatic)"},"features":["AI-Powered Yield Optimization: Uses machine learning to help publishers manage the revenue generated from their ad inventory.","Omnichannel Platform: Connects buyers and sellers across CTV, mobile apps, and web environments.","AgenticOS: An operating system that lets AI agents plan, execute, and optimize media based on user strategy.","OpenWrap: A header bidding wrapper designed to increase competition for ad inventory.","Identity Hub: Supports the management of addressability and identity signals for audience targeting.","Activate: A solution for scaling and reporting on CTV campaigns."],"freshness_status":"fresh","name":"pubmatic","pricing_note":"Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.","pricing_url":null,"primary_category":"Marketing","profile_last_verified":"2026-06-06T13:53:41.064Z","secondary_categories":[],"short_description":"PubMatic is a programmatic advertising platform that connects buyers and publishers across CTV, mobile apps, and web environments using AI-driven optimization.","slug":"pubmatic","sponsorship_status":"none","url":"https://aitoolsforbusiness.ai/pubmatic","use_cases":["Publisher Ad Monetization: Selling ad inventory programmatically across mobile and web to support revenue goals.","CTV Campaign Scaling: Activating programmatic campaigns on connected TV with show-level reporting.","Curated Media Buying: Using auction packages to reach specific audiences or video inventory.","Commerce Media Integration: Managing monetization and customer acquisition within retail and commerce marketplaces."],"website_url":"https://pubmatic.com/"}