AI TOOL PROFILE

PriceShape - Pricing Intelligence for Retailers & Brands

PriceShape helps ecommerce teams and brands monitor competitor pricing and automate price adjustments. It is designed for businesses that need to monitor margins and competitive positioning across multiple marketplaces.

Pricing

Pricing starts at €999 per month, with final costs depending on the number of products tracked and the markets involved. A free trial is available.

At a glance

Best for
Ecommerce stores, Online retailers, Brands managing reseller networks, Key account managers
Key use cases
Automating Price Adjustments, Reseller Network Monitoring, Ad Spend Optimization, Market Research
Integrations
Google Shopping, Amazon, Idealo, Bol, Pricerunner
Visit priceshapepriceshape software interface screenshot

How AI is used

PriceShape is a pricing intelligence platform designed for online retailers and brands. It collects market data by scanning webshops and marketplaces to provide insights into competitor pricing, stock levels, and delivery costs.

The tool is designed for e-commerce managers, key account managers, and brands overseeing how products are priced across a reseller network. It helps these users identify pricing trends, track RRP adherence, and identify unauthorized grey market activity.

Beyond monitoring, the platform includes automation tools to adjust prices based on specific rules, such as matching competitors or clearing slow-moving stock. It also includes an AI-driven analysis feature called Penny to help users identify where to take action.

Buyers should confirm they can provide a compatible product feed, as a dedicated data feed is required for full utilization of the platform's features.

Key Features

  • Competitor Price Tracking

    Monitors competitor prices, stock levels, and product details across webshops and marketplaces.

  • Dynamic Pricing Automation

    Supports automated price updates based on rules, such as matching competitor changes or maintaining minimum price thresholds.

  • Penny AI Analysis

    An AI-powered feature designed to analyze market data and provide insights on where to focus pricing actions.

  • Vendor Management

    Helps brands group resellers and benchmark their performance against recommended retail prices (RRP).

  • Dead Stock Identification

    Highlights slow-moving products to help users adjust prices or plan promotions.

  • Marketplace Data Insights

    Provides pricing and stock data from platforms including Google Shopping, Amazon, Idealo, Bol, and Pricerunner.

Use Cases

  • Automating Price Adjustments

    Setting rules to match competitors' price changes or increase prices when they are significantly lower than the market.

  • Reseller Network Monitoring

    Tracking whether authorized vendors are adhering to RRP and identifying unauthorized sellers in the grey market.

  • Ad Spend Optimization

    Using price position data to identify which products are most competitive to help allocate marketing budgets.

  • Market Research

    Identifying which resellers carry competitor brands in a region to find potential retail opportunities.

Integrations

  • Google Shopping
  • Amazon
  • Idealo
  • Bol
  • Pricerunner

FAQ

How much does PriceShape cost?

Pricing starts at €999 per month. The final cost is determined by the number of products being tracked and the specific markets your business operates in.

What is required to set up a PriceShape account?

A product feed is required. Mandatory attributes include Brand, GTIN, Title, and Price.

Does PriceShape offer onboarding support?

Yes, users are assigned a Customer Success Manager who guides them through a four-step onboarding process consisting of strategic, technical, best practice, and growth meetings.

Source category: Data & Analytics

Source subcategory: Analytics & Reporting

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