AI TOOL PROFILE

Pega CRM: Enterprise CRM and Automation Software

Pega CRM helps enterprise organizations manage customer journeys through automation and AI. It is designed for large teams that need to connect data across organizational silos.
  • Sales
  • CRM
  • Enterprise companies
  • Large-scale operations managers
  • Organizations with complex customer journeys
  • Companies requiring high-scale workflow automation

Pricing

Pricing was not clearly available from the provided evidence. However, platform trial and free trial options are available. Buyers should confirm current pricing on the vendor website.

At a glance

Best for
Enterprise companies, Large-scale operations managers, Organizations with complex customer journeys, Companies requiring high-scale workflow automation
Key use cases
Enterprise Customer Engagement, Service Automation, Sales Process Support, Legacy System Connection
Visit pega crmpega crm software interface screenshot

How AI is used

Pega CRM is a customer relationship management platform designed for enterprise organizations. It is built to move beyond basic contact management toward a journey-enabled engagement suite that coordinates sales, service, and decisioning on a single platform.

The software is designed for companies that require scalability and a center-out business architecture. It includes AI capabilities to help teams provide insights and personalized customer experiences.

Key components of the suite include tools for sales automation, customer service, and a decision hub for identifying the next best action for a customer. The platform also includes low-code capabilities to support digital workflows.

Buyers should confirm if the platform's scale and complexity match their specific operational requirements.

Key Features

  • Customer Decision Hub

    Supports real-time decisioning and next best action functionality to manage customer relationships.

  • Sales Automation

    AI-supported tools designed to help sales teams manage performance and lead engagement.

  • Customer Service

    Automation and AI tools designed to support the customer service process.

  • Workflow Automation

    End-to-end automation designed to orchestrate business processes and customer journeys.

  • Predictive and Gen AI

    Includes AI agents and predictive capabilities to deliver insights and engage customers in real time.

  • Unified Platform

    A single architecture designed to connect data across different organizational silos.

Use Cases

  • Enterprise Customer Engagement

    Personalizing engagement across the customer journey using AI.

  • Service Automation

    Applying AI and automation to support customer service workflows.

  • Sales Process Support

    Using AI-driven tools to support selling and team performance management.

  • Legacy System Connection

    Utilizing a unified platform to help connect legacy business systems.

FAQ

Who is Pega CRM designed for?

Pega CRM is designed for enterprise companies that manage complex customer journeys and large-scale automation.

Does Pega CRM offer a free trial?

Yes, the available evidence indicates that both platform trials and free trial options are available.

What are the primary components of Pega CRM?

The platform includes solutions such as the Customer Decision Hub, Sales Automation, and Customer Service tools.

Source category: Sales

Source subcategory: CRM

More tools in Sales

Other published listings in the Sales category.

Browse all tools in Sales

More tools in the CRM software type

Related listings that share the same software type for comparison and shortlisting.

Browse all CRM software type tools