OtterText: SMS and Email Marketing Software
OtterText helps small and mid-market businesses manage customer engagement through text and email. It is designed for companies in SHAFT-regulated industries that require compliance support.
At a glance
- Category
- Marketing
- Best for
- Small businesses, Mid-market companies, SHAFT-regulated businesses
- Pricing
- Monthly plans start at $259 for the Essential tier and $499 for the Pro tier. Annual billing options are available at $216 and $416 per month.
- Key use cases
- Compliant Marketing for Regulated Industries, E-commerce Recovery, Customer Feedback Collection, Appointment and Event Reminders
- Integrations
- Shopify, BigCommerce, WooCommerce, Zapier, HubSpot
- Official website
- ottertext.com
OtterText is a communication platform for businesses to manage bulk SMS/MMS campaigns and two-way customer interactions. It combines texting, email marketing, and review management into a single interface, allowing users to manage customer profiles and track campaign performance.
The tool supports a range of SMBs, including retail, e-commerce, hospitality, and professional services. It has a specific focus on SHAFT industries—alcohol, tobacco, and firearms—where carrier compliance is often a requirement for text marketing.
Beyond basic messaging, the platform supports automated workflows such as abandoned cart recovery and drip campaigns. It also includes AI tools that assist with writing messages and responding to customer reviews.
Buyers should consider their monthly message volume when choosing a plan, as the software uses a credit-based system with overage fees. Advanced AI segmentation and automation builders are available in the Pro tier.
Key Features
Supports sending large-scale text and multimedia messages to customer lists.
Uses AI to help generate concise messages under 160 characters for SMS limits.
Provides a two-way inbox for conversations with customers and staff.
Collects Google reviews and uses AI to suggest personalized responses.
Supports triggered messaging, such as abandoned cart recovery and birthday promotions.
Allows users to group customers by purchase history, location, or via AI-driven targeting.
Use Cases
Supports SHAFT-compliant messaging for businesses selling alcohol, tobacco, or firearms.
Using automated SMS to remind customers of abandoned carts in Shopify, BigCommerce, or WooCommerce stores.
Automating review requests to manage online reputation and visibility.
Sending automated notifications for bookings in wellness, hospitality, or professional services.
Best For
Integrations
Pricing
Monthly plans start at $259 for the Essential tier and $499 for the Pro tier. Annual billing options are available at $216 and $416 per month.
FAQ
Yes, OtterText specializes in SHAFT compliance, specifically supporting businesses in the alcohol, tobacco, and firearms industries.
The Essential plan provides core SMS tools and basic automations, while the Pro plan adds advanced AI automation builders, AI segmentation, and rewards/coupon tracking.
Email is an optional add-on priced at $49 per month, which includes 30,000 emails per month and an email builder.
Source category: Marketing
Source subcategory: Marketing Automation
