AI TOOL PROFILE
Master Metrics: Marketing and Sales Analytics Software
- Data and Analytics
- Analytics and Reporting
- Marketing agencies
- Small business owners
- Mid-market companies
- Operations managers managing multiple ad accounts
Pricing
Pricing starts at $30 USD/month for the Freelancer plan, with tiers reaching $439 USD/month. A 7-day free trial is available.
At a glance
- Best for
- Marketing agencies, Small business owners, Mid-market companies, Operations managers managing multiple ad accounts
- Key use cases
- Agency Client Reporting, Cross-Platform Budget Tracking, Unified Marketing Dashboards, Performance Monitoring
- Integrations
- Google Analytics 4, Google Ads, Meta Ads, Shopify, Search Console
- Official website
- Visit Master Metrics official website
How AI is used
Master Metrics is a data analytics tool designed to consolidate marketing and sales metrics into a single view. It supports over 110 data sources, allowing users to extract and merge information into Looker Studio or Google Sheets for analysis.
The platform is built for marketing agencies and companies that manage multiple advertising accounts. It supports the creation of automated dashboards and uses AI to help generate editable Google Slides presentations for client reporting.
Beyond visualization, the tool includes a monitoring system that can send notifications via email, WhatsApp, or Slack when specific budget or performance goals are met. This is designed to help managers track campaign spend without manually checking each platform.
Buyers should confirm their specific account volume and integration needs, as available features and the number of supported accounts vary across pricing tiers.
Key Features
Smart Dashboards
Visual displays of marketing and sales data with the ability to clone dashboards for new accounts.
AI-Generated Presentations
Helps create editable Google Slides presentations based on selected data sources and metrics.
Custom Alerts
Notifications delivered via email, WhatsApp, and Slack to monitor budgets and performance goals.
Overview Control Panel
A centralized table used to view data across multiple accounts.
Data Extraction
Supports merging data from over 110 sources into Google Sheets and Looker Studio.
Budget Monitoring
Tools to track daily spend against monthly budgets with percentage-based notifications.
Use Cases
Agency Client Reporting
Using AI to help generate and customize editable Google Slides presentations for client reviews.
Cross-Platform Budget Tracking
Setting up alerts to be notified via Slack or WhatsApp when ad spend reaches a specific daily percentage.
Unified Marketing Dashboards
Merging data from Google Ads, Meta Ads, and Shopify into a Looker Studio dashboard.
Performance Monitoring
Using the Overview Table to identify ad campaigns or CRM close rates that require attention.
Integrations
- Google Analytics 4
- Google Ads
- Meta Ads
- Shopify
- Search Console
- LinkedIn Ads
- Google Sheets
- Looker Studio
- Slack
FAQ
What is Master Metrics used for?
- It is used to connect marketing and sales data from various sources into dashboards and automated reports to help users monitor KPIs and budgets.
Does Master Metrics offer a free trial?
- Yes, the platform provides a 7-day free trial for new users.
Which data sources does it support?
- It supports over 110 data sources, including Google Analytics 4, Google Ads, Meta Ads, LinkedIn Ads, and Shopify.
Can I create presentations automatically?
- It uses AI to help create editable Google Slides presentations, though this feature is currently limited to specific sources like Google Ads, Facebook Ads, and GA4.
Source category: Data & Analytics
Source subcategory: Analytics & Reporting
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