AI TOOL PROFILE
Lookback: UX Research Platform
- Software Development
- Usability Testing
- UX Researchers
- Product Management Teams
- Software Companies
- Enterprise Product Teams
Pricing
Plans start at $299/year for Freelancers (10 sessions) and go up to $4,122/year for Insights Hub (300 sessions). A free trial is available for 60 days with 5 sessions.
At a glance
- Best for
- UX Researchers, Product Management Teams, Software Companies, Enterprise Product Teams
- Key use cases
- App and Website Usability Testing, Remote User Interviews, Stakeholder Alignment, Asynchronous Prototype Testing
- Integrations
- User Interviews
- Official website
- Visit lookback official website
How AI is used
Lookback is a qualitative research tool for usability testing of apps and websites. It supports moderated sessions, where researchers engage with participants in real time, and unmoderated studies for asynchronous feedback collection. The platform records screen and camera activity, including mobile touch events, to help teams observe user behavior.
It is designed for UX researchers, product managers, and stakeholders. The platform includes an AI assistant called Eureka that supports transcription, automated summaries, and one-click note-taking during sessions.
Buyers should note that paid plans require an annual commitment. While a free trial is available, certain capabilities, such as exporting session data, are reserved for paid plans. The platform is GDPR, SOC 2 Type II, and CCPA compliant.
Key Features
Moderated and Unmoderated Testing
Supports live interactive sessions for discovery or independent task-based studies for asynchronous feedback.
Eureka AI Assistant
Supports AI-generated transcript summaries, automated headlines, and one-click note-taking during research.
Live Stakeholder Observation
Allows team members and stakeholders to watch live sessions and collaborate via chat without disrupting the participant.
Participant Recruitment
Integrates with User Interviews to recruit and manage vetted participants from the dashboard.
Session Recording and Analysis
Captures screen and camera footage, including mobile taps and swipes, with tools to redact audio or video segments.
Highlight Reels
Supports the creation of shareable video reels compiled from multiple research sessions.
Use Cases
App and Website Usability Testing
Observing how users interact with a digital product to identify friction points.
Remote User Interviews
Conducting qualitative interviews to understand user motivations and behaviors via screen and camera recording.
Stakeholder Alignment
Inviting decision-makers to observe live user sessions to build a shared understanding of customer needs.
Asynchronous Prototype Testing
Using unmoderated sessions to collect feedback on workflows without scheduling live calls.
Integrations
- User Interviews
FAQ
What is the difference between moderated and unmoderated sessions in Lookback?
- Moderated sessions allow researchers to engage with participants live to ask follow-up questions, while unmoderated sessions let participants complete tasks independently.
Does Lookback offer a free trial?
- Yes, Lookback offers a 60-day free trial that includes 5 sessions and access to core features, though exporting is not available during the trial.
How does the participant recruitment work?
- Users can invite their own participants for free or use an integration with User Interviews to recruit vetted participants for a fee.
Is Lookback compliant with data privacy laws?
- Yes, the platform is GDPR compliant, SOC 2 Type II compliant, and adheres to the California Consumer Privacy Act.
Source category: Software Development
Source subcategory: Usability Testing
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