AI TOOL PROFILE
LiveProperty: AI-Powered Marketing for Real Estate
- Real Estate
- Marketing Automation
- Solo Real Estate Agents
- Real Estate Brokerages
- Enterprise Real Estate Firms
Pricing
Paid plans start at $299/month for Solo Agents (up to 20 listings). An Agency/Brokerage plan is available for $799/month for unlimited listings, and Enterprise custom pricing is available.
At a glance
- Best for
- Solo Real Estate Agents, Real Estate Brokerages, Enterprise Real Estate Firms
- Key use cases
- Automated Listing Promotion, Brokerage Brand Management, Multi-Channel Ad Deployment, Listing Update Automation
- Integrations
- MLS integration, CRM sync
- Official website
- Visit Liveproperty official website
How AI is used
LiveProperty is a marketing automation tool for the real estate industry. It connects to a user's MLS feed to ingest property details and supports the generation of marketing assets, including video tours, social graphics, and display ads.
The software is designed for a range of users, from solo agents to enterprise firms. It focuses on the transition from a listing going live to the launch of promotional campaigns by automating the creative process and deployment to various ad platforms.
For brokerages, the platform includes tools for brand compliance and white-labeling to help ensure that agent-led campaigns adhere to corporate standards. Buyers should confirm how the lead capture system integrates with their specific CRM to manage data flow.
Because it supports multi-channel deployment—including TV and direct mail—buyers may want to evaluate their existing ad budgets and how they align with the platform's capabilities.
Key Features
MLS Integration
Syncs with MLS feeds to ingest property details, photos, and virtual tours.
AI Video Tours
Generates video tours with professional voiceovers based on listing data.
Omnichannel Deployment
Supports the deployment of ads across Google, Facebook, Instagram, Hulu, TV, OTT, and direct mail.
AI Copy Generation
Creates local marketing copy based on listing details and zip codes.
Broker Compliance Tools
Supports preset standards and pre-approved compliance rules for agent creatives.
Lead Capture and Sync
Captures leads from ads and syncs them to the user's CRM.
Use Cases
Automated Listing Promotion
Using MLS data to generate social posts, display ads, and video tours.
Brokerage Brand Management
Managing brand standards across a network of agents using compliance rules.
Multi-Channel Ad Deployment
Launching a single listing's campaign across search, social, and streaming TV platforms.
Listing Update Automation
Regenerating and redeploying ads based on MLS triggers, such as price reductions.
Integrations
- MLS integration
- CRM sync
FAQ
What does LiveProperty do?
- It connects to an MLS feed and uses AI to create video tours, social media posts, display ads, and direct mailers for real estate listings.
How much does LiveProperty cost?
- Pricing starts at $299 per month for solo agents, $799 per month for agencies/brokerages, and custom pricing for enterprise-level organizations.
Does it work for large brokerages?
- Yes, it includes broker compliance tools and white-labeling options to help firms maintain brand standards across agents.
Source category: Real Estate
Source subcategory: Marketing Automation
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