Intuizi: Predictive Consumer Intelligence Platform
Intuizi helps AdTech and MarTech firms identify audiences by combining real-world location data with digital behaviors. It is designed for organizations looking to monetize consented audience data or refine targeting strategies.
At a glance
- Category
- Data & Analytics
- Best for
- Marketing Agencies, AdTech Companies, MarTech Companies, Data Owners, Signal Providers
- Pricing
- Intuizi uses a usage-based CPM pricing model. Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Audience Segmentation, Consented Data Monetization, Behavioral Analysis, DSP Campaign Activation
- Integrations
- Google DSP, The Trade Desk DSP, Meta DSP, LinkedIn DSP
- Official website
- intuizi.com
Intuizi is a predictive consumer intelligence platform that utilizes Large Quantitative Models (LQMs) and an Anonymous Knowledge Graph (AKG). The system processes de-identified signals from devices such as mobile phones, televisions, and IoT sensors to help users understand and predict consumer actions.
The tool is designed for marketing professionals, AdTech and MarTech companies, and data owners. It allows users to build audience segments based on real-world visitations and virtual activities, which can then be activated within their own Demand Side Platforms (DSPs).
For signal providers, the platform supports the de-identification of consented data using encryption and hashing, which may help these organizations create revenue streams through data licensing and ad sales.
Buyers should confirm if their specific data compliance requirements align with the platform's de-identification methods and whether the usage-based pricing model fits their budget structure.
Key Features
AI models trained on de-identified signals to help predict consumer behavior.
A queryable graph that combines real-world visitations and virtual behaviors for audience segmentation.
Supports the de-identification of consumer data using encryption, salting, and hashing.
Provides access to mobility, app usage, demographic, connected TV, and audio data.
A platform for identifying audiences from de-identified data for use in a DSP.
Use Cases
Creating cohorts based on the frequency of visits to specific locations, such as hotels or retail stores.
Helping data owners turn de-identified consented audience data into licensing revenue.
Analyzing app usage and device visitation patterns to understand consumer behavior over time.
Activating audience segments across various Demand Side Platforms.
Best For
Integrations
Pricing
Intuizi uses a usage-based CPM pricing model. Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
The AKG is a system that queries de-identified data, combining real-world location visits with virtual behaviors to create AI-powered audience segments.
It is designed for AdTech and MarTech companies, marketing agencies, and signal providers who own consented audience data.
Signal providers de-identify consumer data using encryption, salting, and hashing to keep consumers anonymous.
The platform uses a usage-based CPM pricing model.
Source category: Data & Analytics
Source subcategory: Analytics & Reporting
