AI TOOL PROFILE
InsideSales.com Review: Sales Engagement Platform
- Sales
- Sales Enablement
- Enterprise sales teams
- Sales development representatives
- Sales operations managers
- Account managers
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Enterprise sales teams, Sales development representatives, Sales operations managers, Account managers
- Key use cases
- Lead Follow-Up, Outbound Prospecting, Opportunity Engagement, Account-Based Motion
- Integrations
- Salesforce, Microsoft, SAP
- Official website
- Visit InsideSales.com official website

How AI is used
InsideSales.com offers a sales engagement platform called Playbooks. It is designed for enterprise-level sales teams, including sales development reps, account executives, and sales operations, to help them manage their daily outreach activities.
The platform focuses on prioritization, using AI and neuralytics to suggest the best time and method for contacting prospects. It includes tools for automating multi-channel cadences and enriching CRM data with external buyer intelligence to help reps find additional contacts within a buying unit.
Buyers should note that this is an enterprise-grade tool. Because the software is designed to augment existing CRMs, users should confirm how the bi-directional sync aligns with their specific data governance requirements.
Key Features
Cadence Automation
Supports multi-channel plays and templates for phone, email, text, and direct mail to help reps stay organized.
AI Prioritization
Uses AI scores and custom rules to recommend which accounts and tasks to focus on.
Buyer Intelligence
Appends verified data to CRM records and suggests additional people to engage within an account.
Neuralytics
Analyzes data to suggest the best day and time to send emails or make phone calls.
Embedded Scoring
Provides scores to help reps identify customers most likely to engage and buy.
CRM Bi-directional Sync
Automatically records Playbooks activities in the CRM and vice versa to reduce manual data entry.
Use Cases
Lead Follow-Up
Using automation to enroll new leads into specific cadences for outreach.
Outbound Prospecting
Identifying prospects to contact and determining outreach timing using AI scores.
Opportunity Engagement
Managing active deals by prioritizing the next action for account executives.
Account-Based Motion
Identifying contacts within enterprise buying committees that may not currently exist in the CRM.
Integrations
- Salesforce
- Microsoft
- SAP
FAQ
What does InsideSales.com Playbooks do?
- It is a sales engagement platform that provides AI-driven recommendations on who to contact, when to reach out, and how to engage prospects through automated cadences.
Which CRMs does InsideSales.com integrate with?
- The platform offers bi-directional synchronization with Salesforce, Microsoft, and SAP.
How is the pricing structured for InsideSales.com?
- Pricing is not public and is tailored to each company based on how they intend to use the solution.
Source category: Sales
Source subcategory: Sales Enablement
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