

InsideSales.com offers a sales engagement platform called Playbooks. It is designed for enterprise-level sales teams, including sales development reps, account executives, and sales operations, to help them manage their daily outreach activities.
The platform focuses on prioritization, using AI and neuralytics to suggest the best time and method for contacting prospects. It includes tools for automating multi-channel cadences and enriching CRM data with external buyer intelligence to help reps find additional contacts within a buying unit.
Buyers should note that this is an enterprise-grade tool. Because the software is designed to augment existing CRMs, users should confirm how the bi-directional sync aligns with their specific data governance requirements.
Supports multi-channel plays and templates for phone, email, text, and direct mail to help reps stay organized.
Uses AI scores and custom rules to recommend which accounts and tasks to focus on.
Appends verified data to CRM records and suggests additional people to engage within an account.
Analyzes data to suggest the best day and time to send emails or make phone calls.
Provides scores to help reps identify customers most likely to engage and buy.
Automatically records Playbooks activities in the CRM and vice versa to reduce manual data entry.
Using automation to enroll new leads into specific cadences for outreach.
Identifying prospects to contact and determining outreach timing using AI scores.
Managing active deals by prioritizing the next action for account executives.
Identifying contacts within enterprise buying committees that may not currently exist in the CRM.
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
It is a sales engagement platform that provides AI-driven recommendations on who to contact, when to reach out, and how to engage prospects through automated cadences.
The platform offers bi-directional synchronization with Salesforce, Microsoft, and SAP.
Pricing is not public and is tailored to each company based on how they intend to use the solution.
Source category: Sales
Source subcategory: Sales Enablement
InsideSales.com Playbooks is an enterprise sales engagement platform that uses AI and neuralytics to prioritize prospect outreach and automate cadences. It is designed for sales teams using Salesforce, Microsoft, or SAP CRMs.