Google Analytics: Web Analytics and Reporting Software
Google Analytics helps businesses of all sizes track digital interactions and user behavior. It is designed for marketing teams that need to identify how customers interact with their sites and apps across different devices.
At a glance
- Category
- Data & Analytics
- Best for
- Small Businesses, Mid-Market Companies, Enterprise Companies, Marketing Agencies
- Pricing
- Google Analytics tools are provided free of charge.
- Key use cases
- Customer Journey Mapping, Marketing ROI Analysis, Audience List Creation, Cross-Platform Attribution
- Integrations
- Google Ads, Display & Video 360, Google Cloud, Google Search Console
- Official website
- googleanalytics.com
Google Analytics is a data and analytics tool designed to track how users interact with a business's digital properties. It collects data from websites and apps, allowing users to view the customer journey and identify patterns in user behavior.
The software is built for a range of users, from small business owners to enterprises. It helps these users organize data on user lifecycles and digital media campaign performance.
Key capabilities include the ability to manage tracking tags without manually editing code and integrating with other Google marketing tools. It also uses machine learning to identify trends and anticipate customer actions.
Buyers should confirm if they have the internal resources to analyze the data provided, as the tool offers a high volume of information that requires interpretation.
Key Features
Supports tracking the customer journey as users move between different devices and platforms.
Allows users to manage marketing tags without the need to edit website code.
Uses Google's machine learning to help uncover data insights and anticipate future customer actions.
Provides a view of digital media campaigns to help track performance.
Offers real time data and unified insights for search campaigns.
Includes an interface for analyzing data and creating reports that can be shared with collaborators.
Use Cases
Understanding how customers interact across sites and apps throughout their entire lifecycle.
Using audience insights to help improve the return on investment for marketing efforts.
Developing tailored audience lists to help refine targeting for marketing campaigns.
Using a single measurement source for both website and app data to understand user behavior.
Best For
Integrations
Pricing
Google Analytics tools are provided free of charge.
FAQ
The tools provided by Google Analytics are free of charge.
It is designed for businesses of all sizes, including small businesses, mid-market companies, enterprises, and marketing agencies.
No, it includes tag management features that allow you to manage tags without editing code.
Source category: Data & Analytics
Source subcategory: Analytics & Reporting
