Fullstory | Behavioral Data & Digital Analytics Platform
Fullstory helps product, engineering, and marketing teams identify friction in the user experience. It is designed for businesses that analyze user behavior to support conversion rate improvements or resolve technical issues.
At a glance
- Category
- Data & Analytics
- Best for
- Product and Engineering teams, Digital Marketing managers, Customer Support leads, UX and Data Analysts, Businesses with web or mobile apps
- Pricing
- Fullstory offers a free plan (FullstoryFree) providing 30,000 monthly sessions. Paid tiers include Business, Advanced, and Enterprise; buyers should confirm current pricing on the vendor website.
- Key use cases
- Reducing Checkout Friction, Technical Troubleshooting, A/B Test Validation, Employee Workflow Optimization
- Integrations
- Webhooks, Data Export
- Official website
- fullstory.com
Fullstory is a digital analytics platform designed to capture and analyze user behavior on websites and mobile applications. It provides teams with a way to see how users navigate digital products through session replays and behavioral mapping.
The software supports various roles, including product managers, data analysts, and customer support teams. It helps these users identify where customers may be struggling, such as during a checkout process or when encountering an error, by recording interactions using a privacy-first approach.
Beyond recording, the platform includes AI-driven insights via StoryAI and a dedicated Workforce product designed to help companies analyze internal employee workflows. Buyers should confirm the different plan tiers, as some analytics and AI features are available in the paid Business, Advanced, or Enterprise levels.
Key Features
Allows teams to watch recordings of user sessions to see how they interact with the site or app.
Automatically collects behavioral data from web and mobile apps, which may reduce the need for manual event tagging.
Visualizes where users click, scroll, and engage on a page.
Uses AI agents to analyze behavioral data and surface insights.
Tracks the user journey through specific steps to identify where drop-offs occur.
Designed to exclude sensitive user data and PII from the recording process.
Analyzes how employees use internal digital tools to identify workflow inefficiencies.
Use Cases
Identifying points where shoppers drop off during the purchase process to support recovery of lost revenue.
Using session replays to provide customer support and engineering teams with context on errors users are encountering.
Pairing quantitative test results with behavioral data to observe why certain variants perform differently.
Visualizing how staff interact with internal software to identify inefficient handoffs or tool adoption issues.
Best For
Integrations
Pricing
Fullstory offers a free plan (FullstoryFree) providing 30,000 monthly sessions. Paid tiers include Business, Advanced, and Enterprise; buyers should confirm current pricing on the vendor website.
FAQ
Yes, FullstoryFree is a permanent plan for individuals and small teams that includes 30,000 sessions per month and 12 months of data retention.
The platform uses a 'Private by Default' approach, designed to exclude sensitive data and mask personal information so it does not leave the user's browser.
The Business plan is designed for product analytics and qualitative insights, Advanced is for scaling funnels and trends, and Enterprise is for data science teams building predictive models.
Source category: Data & Analytics
Source subcategory: Analytics & Reporting
