FullSession: UX Analytics and Session Replay
FullSession helps product, marketing, and engineering teams identify where users struggle in digital journeys. It is designed for businesses that want to prioritize UX fixes based on behavioral data.
At a glance
- Category
- Browse Data & Analytics tools
- Best for
- Product Managers, Growth and Marketing teams, Engineering and QA leads, Customer Success managers, SaaS and Ecommerce companies
- Pricing
- A free plan is available for 500 sessions/month. Paid tiers include Growth starting at $29/month and Professional starting at $349/month, with custom pricing for Enterprise.
- Key use cases
- SaaS PLG Activation, Checkout Recovery, High-Stakes Form Analytics, Bug Reproduction, Conversion Rate Optimization
- Integrations
- HubSpot, Intercom, Zapier, Segment, Optimizely
- Official website
- Visit Fullsession official website
FullSession is a UX analytics tool designed to help businesses understand why users drop off from their website or application. It combines visual tools like session replays and heatmaps with quantitative data from funnels and error tracking to provide a view of user behavior.
The platform is built for cross-functional teams, including Product Management, Growth, and Engineering. It includes a component called Lift AI that scans behavior to suggest which friction points may impact outcomes.
Privacy and security are integrated into the tool, with support for GDPR, CCPA, and PCI compliance through configurable data masking. This may be useful for companies handling sensitive data in high-stakes forms, such as financial or healthcare applications.
Buyers should confirm the specific volume of monthly sessions when choosing a plan, as data retention and AI features vary across the Growth, Professional, and Enterprise tiers.
Key Features
Session Replay
Reconstructs user interactions to show how visitors move, click, and scroll.
Heatmap Analytics
Visualizes click and scroll depth to identify optimization areas.
Funnels & Conversions
Measures drop-off at specific steps in a user journey to identify where conversions stall.
Error Tracking & Alerts
Captures JS errors and rage clicks, linking them to the associated user session.
Lift AI
Scans user behavior to help prioritize fixes based on predicted impact.
Feedback Tools
In-page widgets that collect user feedback and link it to session replays.
Privacy Controls
Supports GDPR, CCPA, and PCI compliance with configurable masking of sensitive inputs.
Use Cases
SaaS PLG Activation
Identifying where new users get stuck during onboarding to support improved time-to-first-value.
Checkout Recovery
Finding friction points and errors that may cause users to abandon carts or booking flows.
High-Stakes Form Analytics
Monitoring completion and abandonment in critical journeys like loan or insurance applications.
Bug Reproduction
Using session context and network logs to help engineering teams reproduce technical issues.
Conversion Rate Optimization
Using heatmaps and funnel data to identify leaks in the marketing journey.
Best For
- Product Managers
- Growth and Marketing teams
- Engineering and QA leads
- Customer Success managers
- SaaS and Ecommerce companies
Integrations
- HubSpot
- Intercom
- Zapier
- Segment
- Optimizely
Pricing
A free plan is available for 500 sessions/month. Paid tiers include Growth starting at $29/month and Professional starting at $349/month, with custom pricing for Enterprise.
FAQ
What is FullSession used for?
- FullSession is used to find where users struggle on a website or app, prioritize improvements using behavioral evidence, and track if changes improved outcomes.
Does FullSession support data privacy regulations?
- Yes, it is designed to support GDPR, CCPA, and PCI compliance through configurable data masking and selective capture controls.
How does the pricing work?
- FullSession offers a free plan (500 sessions), a Growth plan starting at $29/month, a Professional plan starting at $349/month, and custom Enterprise pricing.
What is Lift AI?
- Lift AI is a feature that scans user behavior to help predict the impact of friction and provide recommendations on what to fix next.
Source category: Data & Analytics
Source subcategory: Analytics & Reporting
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Categories
Software Type
How AI is used
FullSession is a privacy-first UX analytics tool that uses session replay, heatmaps, and Lift AI to identify user friction. It supports workflows like checkout recovery and high-stakes form monitoring. Advanced AI and governance features require Professional or Enterprise plans.
Pros & Cons
Pros
- Configurable data masking and compliance support for privacy.
- Ability to jump from a metric or error alert to the specific user session.
- Lightweight SDK designed to load asynchronously to reduce performance impact.
- Designed for high-stakes forms where sensitive data protection is required.
Cons
- Lift AI is available only on Professional and Enterprise plans.
- Data retention limits vary by plan, starting at 30 days on the free tier.
- Role-Based Access Control (RBAC) and Audit Logs are primarily Enterprise features.
