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Fragments: Competitive Intelligence Software

Fragments helps sales and marketing teams maintain competitor data without manual research. It is designed for B2B companies that require updated battlecards for sales calls.

At a glance

Best for
Sales Teams, Mid-Market Companies, Enterprise Companies, B2B Marketing Teams
Pricing
The Pro plan is $39 per user/month, billed annually, for up to 10 competitors. Enterprise pricing is custom and includes advanced security and support.
Key use cases
Sales Enablement, Product Planning, Market Research
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Fragments is an automated competitive intelligence tool designed to support the replacement of manual research and fragmented spreadsheets. It collects data from business databases, news feeds, and competitor websites to create profiles and strategic overviews.

The platform is built for sales, product, marketing, and customer success teams. By automating the collection and update process, it supports the creation of sales-ready materials like battlecards and SWOT analyses from a single data source.

Buyers should note that the platform is currently invite-only, and access is granted via a waitlist. Users on the Pro plan are limited to tracking up to 10 competitors.

Key Features

  • Automated Competitor Profiles

    Generates company overviews with insights and recent news gathered from multiple sources.

  • Battlecard Generator

    Uses pre-built templates to turn competitive research into formatted materials for sales meetings.

  • Automated Data Updates

    Tracks changes in competitor information to help keep intelligence current.

  • Team Knowledge Sharing

    Provides a centralized hub to help prevent information silos across departments.

  • Trend and SWOT Analysis

    Supports strategic planning through pattern recognition and competitive strengths and weaknesses analysis.

Use Cases

  • Sales Enablement

    Providing sales reps with battlecards and competitor insights for calls.

  • Product Planning

    Performing feature analysis and benchmarking to support product positioning.

  • Market Research

    Monitoring market segmentation and competitor digital footprints using multi-source data collection.

Best For

  • Sales Teams
  • Mid-Market Companies
  • Enterprise Companies
  • B2B Marketing Teams

Pricing

The Pro plan is $39 per user/month, billed annually, for up to 10 competitors. Enterprise pricing is custom and includes advanced security and support.

FAQ

How do I get access to Fragments?

The platform is currently invite-only. Interested users must join the waitlist to secure early access.

What is the difference between the Pro and Enterprise plans?

The Pro plan starts at $39 per user/month and supports up to 10 competitors. The Enterprise plan offers custom contracts, advanced security settings like SSO/SAML, and dedicated support.

Where is the data stored in Fragments?

Data is stored in Germany on ISO 27001 and BSI C5 Type 2 certified infrastructure.

Source category: Sales

Source subcategory: Sales Enablement

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Categories

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How AI is used

Fragments is an AI-driven competitive intelligence platform for B2B teams that automates the collection of competitor profiles and battlecards. It supports sales and product workflows by aggregating data from multiple sources.

Pros & Cons

Pros

  • Automates data collection from websites and news feeds
  • Provides standardized battlecard templates for different departments
  • Includes security certifications such as ISO 27001 and GDPR compliance
  • Centralizes research to reduce the use of scattered spreadsheets

Cons

  • Invite-only platform requiring a waitlist
  • Pro plan limits tracking to 10 competitors
  • Pro plan requires annual billing