AI TOOL PROFILE
Fragments: Competitive Intelligence Software
- Sales
- Sales Enablement
- Sales Teams
- Mid-Market Companies
- Enterprise Companies
- B2B Marketing Teams
Pricing
The Pro plan is $39 per user/month, billed annually, for up to 10 competitors. Enterprise pricing is custom and includes advanced security and support.
At a glance
- Best for
- Sales Teams, Mid-Market Companies, Enterprise Companies, B2B Marketing Teams
- Key use cases
- Sales Enablement, Product Planning, Market Research
- Official website
- Visit Fragments official website

How AI is used
Fragments is an automated competitive intelligence tool designed to support the replacement of manual research and fragmented spreadsheets. It collects data from business databases, news feeds, and competitor websites to create profiles and strategic overviews.
The platform is built for sales, product, marketing, and customer success teams. By automating the collection and update process, it supports the creation of sales-ready materials like battlecards and SWOT analyses from a single data source.
Buyers should note that the platform is currently invite-only, and access is granted via a waitlist. Users on the Pro plan are limited to tracking up to 10 competitors.
Key Features
Automated Competitor Profiles
Generates company overviews with insights and recent news gathered from multiple sources.
Battlecard Generator
Uses pre-built templates to turn competitive research into formatted materials for sales meetings.
Automated Data Updates
Tracks changes in competitor information to help keep intelligence current.
Team Knowledge Sharing
Provides a centralized hub to help prevent information silos across departments.
Trend and SWOT Analysis
Supports strategic planning through pattern recognition and competitive strengths and weaknesses analysis.
Use Cases
Sales Enablement
Providing sales reps with battlecards and competitor insights for calls.
Product Planning
Performing feature analysis and benchmarking to support product positioning.
Market Research
Monitoring market segmentation and competitor digital footprints using multi-source data collection.
FAQ
How do I get access to Fragments?
- The platform is currently invite-only. Interested users must join the waitlist to secure early access.
What is the difference between the Pro and Enterprise plans?
- The Pro plan starts at $39 per user/month and supports up to 10 competitors. The Enterprise plan offers custom contracts, advanced security settings like SSO/SAML, and dedicated support.
Where is the data stored in Fragments?
- Data is stored in Germany on ISO 27001 and BSI C5 Type 2 certified infrastructure.
Source category: Sales
Source subcategory: Sales Enablement
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