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Formless AI-Powered Conversational Form Builder

Formless helps small and mid-market businesses capture leads and feedback through natural conversations. It is designed for teams looking to move away from rigid form structures to support user engagement.

At a glance

Category
Productivity
Best for
Small Businesses, Mid-Market Companies, Marketing Agencies
Pricing
The PRO plan starts at $59 per month and includes 2k-5k AI conversations monthly and 3 team seats. A free trial is available and does not require a credit card.
Key use cases
Inbound Lead Capture, Feedback Collection, Product Recommendation Quizzes, Quote Generation, Job Applications
Integrations
HubSpot, Google Sheets, Mailchimp, Slack, Pipedrive
Official website
formless.ai
Screenshot of formless website

Formless is a conversational form tool developed by Typeform. Instead of standard input fields, it uses AI to engage visitors in a dialogue to collect data.

It is designed for businesses that need to collect structured data while maintaining a conversational feel. The tool allows administrators to train the AI on company data, which may help the form answer prospect questions in real time during the interaction.

Buyers can embed these conversational forms on websites as full-page experiences or compact widgets. It supports over 120 languages based on the respondent's browser settings, which may help with global outreach.

Before choosing Formless, buyers should confirm their monthly conversation volume, as the PRO plan includes specific limits on the number of AI interactions.

Key Features

AI Conversational Interface

Creates forms that use natural language to ask questions and provide answers to users.

AI Training

Supports training the AI via information snippets or website crawling to help it answer user questions.

Multi-language Support

Supports over 120 languages based on the respondent's browser settings.

Flexible Embedding

Forms can be added to websites as full-page experiences or as compact widgets.

Custom Branding

The PRO plan supports removing the Formless logo and adding a custom company logo.

Use Cases

Inbound Lead Capture

Using conversational AI to qualify visitors and collect contact information.

Feedback Collection

Gathering user insights through a natural dialogue.

Product Recommendation Quizzes

Providing personalized product suggestions based on user responses.

Quote Generation

Supporting the initial phase of quote requests by gathering project details.

Job Applications

Collecting candidate information through a conversational interface.

Best For

Small BusinessesMid-Market CompaniesMarketing Agencies

Integrations

HubSpotGoogle SheetsMailchimpSlackPipedriveZapier

Pricing

The PRO plan starts at $59 per month and includes 2k-5k AI conversations monthly and 3 team seats. A free trial is available and does not require a credit card.

FAQ

What is Formless?

Formless is an AI-powered form builder by Typeform that creates conversational interfaces capable of asking and answering questions.

How does the AI training work in Formless?

Users can help the AI answer questions by providing specific snippets of information or by allowing the tool to crawl their website.

What is included in the Formless PRO plan?

The PRO plan starts at $59 per month and includes 2k-5k AI conversations monthly, logo removal, and 3 seats for team collaboration.

Source category: Productivity

Source subcategory: Form Builder

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