AI TOOL PROFILE

Folloze: B2B Buyer Experience Platform

Folloze helps mid-market and enterprise B2B companies deliver personalized content experiences to target accounts. It is designed for teams focusing on account-based marketing (ABM) and demand generation.
  • Sales
  • Sales Enablement
  • B2B Companies
  • Mid-market organizations
  • Enterprise organizations
  • Account-based marketing teams
  • Demand generation marketers

Pricing

Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.

At a glance

Best for
B2B Companies, Mid-market organizations, Enterprise organizations, Account-based marketing teams, Demand generation marketers
Key use cases
Account-Based Marketing (ABM) at Scale, B2B Demand Generation, Event Marketing Support, Sales Enablement
Integrations
Salesforce, Marketo, Eloqua, 6sense, Demandbase
Visit FollozeFolloze software interface screenshot

How AI is used

Folloze is a buyer experience platform designed for B2B marketers to build and launch personalized digital touchpoints. It uses a no-code designer and a set of AI agents to help teams create microsites, ads, and emails that may be tailored to specific buyer behaviors or account roles.

The tool is designed for users who need to scale account-based marketing (ABM) and demand generation efforts without relying on development or design teams. It supports the creation of "boards," which are content-rich destinations that can be embedded directly onto a company's website.

Beyond content creation, the platform includes an Impact Dashboard to provide visibility into how buyers engage with content and how that engagement connects to the sales pipeline. It is designed to integrate with common marketing automation and CRM tools to support data alignment.

Buyers should confirm if the platform's enterprise focus and feature set align with their specific organizational size and if the provided integration options match their existing martech stack.

Key Features

  • No-code Designer

    A visual builder that allows users to create digital content experiences and landing pages without writing code.

  • AI Generator Agents

    Tools designed to generate personalized microsites, ad copy, and emails based on prompts.

  • Content AI Personalization

    An engine that provides real-time content recommendations and tailors messaging based on buyer behavior, role, and account.

  • Impact Dashboard

    A reporting interface that tracks individual and account-level engagement and pipeline impact.

  • Translate Agent

    Supports the translation of campaign content into 20+ languages while preserving brand tone.

  • Website Engager

    A toolkit that allows users to embed personalized boards or sections directly onto their existing website.

Use Cases

  • Account-Based Marketing (ABM) at Scale

    Creating tailored digital experiences for specific buying committees across multiple target accounts.

  • B2B Demand Generation

    Building content-rich landing pages and campaigns to move prospects through the funnel.

  • Event Marketing Support

    Developing personalized digital hubs to engage attendees before, during, and after virtual or physical events.

  • Sales Enablement

    Providing sales teams with personalized outreach content and intent data to help them engage prospects.

Integrations

  • Salesforce
  • Marketo
  • Eloqua
  • 6sense
  • Demandbase
  • Dun & Bradstreet
  • Rollworks
  • Microsoft Dynamics CRM

FAQ

What is Folloze?

Folloze is an AI-powered B2B Buyer Experience Platform that helps marketing teams create and personalize digital campaigns and microsites without writing code.

Who is Folloze designed for?

It is built for B2B marketing, sales, and customer teams at mid-market to enterprise-level organizations, specifically those running ABX, demand gen, or event marketing.

How long does it take to set up Folloze?

According to the evidence, most customers launch their first campaign in under 6 weeks, and individual boards can be built in under an hour using AI agents.

Can Folloze integrate with existing CRM tools?

Yes, it integrates with platforms including Salesforce, Marketo, Eloqua, 6sense, and Microsoft Dynamics CRM.

Source category: Sales

Source subcategory: Sales Enablement

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