DNA Behavior: Behavioral Data Analytics Software
DNA Behavior is designed to help business leaders and HR teams align employees with roles and personalize client interactions using behavioral data to support hiring and relationship management.
At a glance
- Category
- Data & Analytics
- Best for
- Enterprise companies, HR departments, Sales teams, Financial advisors, Wealth managers
- Pricing
- Annual plans include Professional ($7,950/year), Small Business ($17,490/year), and Enterprise ($27,030/year). A 14-day free trial is available.
- Key use cases
- Team Alignment and Hiring, Advisor-Client Matching, Sales Optimization, Financial Behavior Analysis, Leadership Benchmarking
- Integrations
- Zapier, Custom API
- Official website
- dnabehavior.com
DNA Behavior is a behavioral intelligence platform that provides data on how individuals approach work, money, and decision-making. It uses a proprietary psychometric methodology to identify over 4,000 behavioral traits, which can be used as a data layer within a company's operations.
The tool is designed for business leaders, HR departments, sales teams, and financial advisors. It helps these users by providing a quantified look at the behavioral styles of employees and clients.
Users can gather data through a 46-question Full Scan or an AI-powered Digital Scan that predicts traits without requiring active participation. The platform also provides reporting tools to compare individuals and align teams based on behavioral similarity.
Buyers should confirm if the behavioral insights align with their organizational goals and whether the annual pricing tiers fit their budget and participant volume.
Key Features
A predictive tool that identifies behavioral traits without requiring the individual to take an assessment.
A 46-question psychometric assessment designed to provide behavioral and money insights.
Measures similarities and differences between two people to help align teams or match advisors with clients.
Provides PDF reports and dashboards to share behavioral insights across an organization.
An AI-powered language model designed to help users create scripts and emails based on behavioral data.
Allows businesses to integrate behavioral data into custom applications and systems.
Use Cases
Comparing job applicants to determine behavioral fit for a role or supporting internal team dynamics.
Matching clients with staff members whose behavioral styles complement one another.
Identifying behavioral traits of high performers to help personalize lead and client interactions.
Analyzing a client's natural money attitudes and risk behavior to support financial planning.
Comparing internal leadership teams against behavioral data from S&P 500 executives.
Best For
Integrations
Pricing
Annual plans include Professional ($7,950/year), Small Business ($17,490/year), and Enterprise ($27,030/year). A 14-day free trial is available.
FAQ
The Digital Scan uses AI to predict behavioral traits without active participation (estimated 70% accuracy), while the Full Scan is a 46-question assessment (97.1% accuracy).
It integrates with apps via Zapier and offers a custom API for system connections.
The Professional plan is for individuals and small teams, the Small Business package supports more admins and participants, and the Enterprise plan is designed for larger organizations needing scalability.
Source category: Data & Analytics
Source subcategory: Analytics & Reporting
