Crazy Egg: Website Optimization and Analytics
Crazy Egg helps business owners and marketers identify where visitors may be encountering friction on their website. It is designed for teams that need visual data to support conversion rate optimization.
At a glance
- Category
- Data & Analytics
- Best for
- Small business owners, E-commerce companies, Digital agencies, UX/UI designers, Growth marketers
- Pricing
- Plans start at $29/month (billed annually), with higher tiers at $99/month, $249/month, and $599/month. A free plan is available, and paid plans include a 30-day free trial.
- Key use cases
- Identifying Landing Page Drop-off, Testing Design Changes, Troubleshooting Conversion Funnels, Analyzing CTA Placement
- Integrations
- Google Tag Manager, Shopify, WordPress, Wix, Squarespace
- Official website
- crazyegg.com
Crazy Egg is a behavior analytics tool designed to show how people interact with a website. The platform focuses on visitor behavior by providing visual representations of user activity.
It is designed for users including small business owners, e-commerce operators, and digital agencies. The platform allows teams to see where visitors click and how far they scroll, which may help in making design decisions based on user data.
The toolset includes visual reports, recording features, and testing tools to support user experience refinements. It also provides a set of free tools for basic traffic and conversion tracking.
Buyers should note that pricing is based on tracked pageviews rather than total site traffic and should confirm which plan is necessary based on the number of heatmap reports and recordings required for their specific site volume.
Key Features
Visual reports, including confetti maps, that show where visitors click and how far they scroll down a page.
Captures of user sessions to help identify friction points or navigation confusion.
Tools to experiment with different headlines, copy, or designs to see which version performs better.
AI-supported analysis for interpreting trends within heatmaps and session recordings.
On-site surveys with custom question flows and templates to collect visitor feedback.
Tools to deploy buttons, popups, or sticky bars to test messaging and track conversion rates.
Reports that identify technical errors encountered by visitors.
Use Cases
Using scrollmaps to see where visitors stop reading a page to determine which sections may need adjustment.
Using A/B testing to compare two different versions of a homepage or pricing page to see which drives more conversions.
Using session recordings to find glitches or navigation issues that cause users to leave the checkout process.
Using heatmaps to see if call-to-action buttons are being clicked by the intended audience.
Best For
Integrations
Pricing
Plans start at $29/month (billed annually), with higher tiers at $99/month, $249/month, and $599/month. A free plan is available, and paid plans include a 30-day free trial.
FAQ
Yes, Crazy Egg offers a free plan that includes web analytics, instant heatmaps, conversion analytics, and surveys.
Pricing is based on 'Tracked Pageviews,' which are the number of pageviews tracked specifically in Heatmap Reports or A/B Testing each month.
Yes, all Crazy Egg plans include unlimited website domains and unlimited team member seats at no extra charge.
It can be installed by adding a single piece of code to the website head section or through integrations like WordPress and Shopify.
Source category: Data & Analytics
Source subcategory: Analytics & Reporting
