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Convoy: Freight Marketplace Software

Convoy helps transportation companies and brokers match loads with carriers. It is designed for teams needing automated bidding and digital document management to support their logistics workflow.

At a glance

Best for
Transportation companies, Logistics companies, Freight brokers, Owner-operators, Small carrier fleets
Pricing
The Convoy app is free for carriers to use, and brokers can post loads to the platform at no charge.
Key use cases
Carrier Load Sourcing, Broker Capacity Expansion, Automated Bid Negotiation, Shipment Visibility
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Convoy is a digital freight marketplace designed to connect carriers with broker-posted shipments. Acquired by DAT Freight & Analytics in July 2025, the platform acts as a neutral layer where carriers can find and book freight and brokers can expand their capacity while remaining the broker of record.

For carriers, the platform is accessed via a free app that supports instant booking and payment options. For brokers, the tool supports integrations with Transport Management Systems (TMS) to post loads and automate the negotiation process using market data.

The platform is built for those hauling full truckload (FTL) freight, specifically supporting dry van, reefer, and flatbed equipment. It is designed to reduce the manual coordination typically required between brokers and drivers.

Buyers should confirm if their specific equipment types are supported, as the platform currently focuses on a few primary trailer types and requires live loading and unloading.

Key Features

  • Instant Load Booking

    Allows carriers to view and book loads at the posted rate or submit bids.

  • Automated Matching

    Uses machine learning and AI to match broker-posted loads with available carriers.

  • GPS Tracking

    Provides live GPS location updates every five minutes and predictive ETAs.

  • QuickPay Payouts

    Supports flexible payment options for carriers, including same-day or two-day payouts.

  • Digital Document Management

    Allows carriers to upload BOLs and proof of delivery directly through the app.

  • Risk Assessment

    Monitors carrier risk and performance in real time to help mitigate fraud and theft.

Use Cases

  • Carrier Load Sourcing

    Carriers can use the app to find and book nationwide dry van, reefer, or flatbed loads.

  • Broker Capacity Expansion

    Brokers can post loads via TMS integration to reach a network of owner-operators and small carriers.

  • Automated Bid Negotiation

    Brokers can set a max pay amount and use the platform to auto-negotiate with carriers based on real-time market data.

  • Shipment Visibility

    Brokers can track truck locations and receive status updates every five minutes to monitor delivery progress.

Best For

  • Transportation companies
  • Logistics companies
  • Freight brokers
  • Owner-operators
  • Small carrier fleets

Pricing

The Convoy app is free for carriers to use, and brokers can post loads to the platform at no charge.

FAQ

Is the Convoy app free for carriers?

Yes, the app is free for carriers with no sign-up or monthly fees.

What types of freight does Convoy support?

The platform supports single driver, full truckload (FTL) freight for dry van, reefer, and flatbed equipment.

Do brokers remain the broker of record when using Convoy?

Yes, brokers using the platform remain the broker of record and maintain the direct relationship with the shipper and carrier.

Source category: Operations

Source subcategory: Freight Marketplace

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How AI is used

Convoy is a freight marketplace that connects carriers and brokers using AI for automated load matching and negotiation. It is designed for transportation and logistics companies handling FTL freight, supporting specific trailer types like dry van, reefer, and flatbed.

Pros & Cons

Pros

  • Free app for carriers with no sign-up or monthly fees
  • Brokers can post loads at no charge
  • Automated bidding may reduce manual negotiation work
  • Direct digital upload of BOLs and delivery documents

Cons

  • Currently only supports specific equipment types (dry van, reefer, flatbed)
  • All shipments must be live loading and unloading
  • Brokers require a TMS integration to sync loads