AI TOOL PROFILE
Call Loom: AI Call Tracking and Analytics
- Sales
- Analytics and Reporting
- Marketing Agencies
- Sales Teams
- Small Businesses
- Mid-Market Companies
Pricing
Pricing is usage-based. A Pay As You Go tier starts at $0.035 per minute for transcription. Monthly plans include Standard ($80/month) and Premium ($110/month), which offer reduced per-minute rates. Enterprise custom pricing is available.
At a glance
- Best for
- Marketing Agencies, Sales Teams, Small Businesses, Mid-Market Companies
- Key use cases
- Marketing Lead Attribution, Sales Coaching and QA, Automated Call Routing, Outbound Strategy Monitoring
- Integrations
- CRM integration
- Official website
- Visit Call Loom official website
How AI is used
Call Loom is a call tracking and analytics tool designed to give businesses visibility into their inbound and outbound phone interactions. It focuses on connecting a marketing source—such as a specific keyword or campaign—to the final call outcome.
The platform supports the transition of audio into data through automated transcription and sentiment analysis. It includes an interactive voice response (IVR) system to help route callers to the relevant department.
Buyers should note that the software uses a usage-based model, meaning costs vary based on call minutes, storage, and transcription volume. Users can manage operations via a web dashboard or a mobile app available on the Play Store and App Store.
Key Features
Call Tracking
Tracks inbound calls back to their source, including channels, campaigns, keywords, or pages.
Automatic Call Transcription
Converts phone conversations into searchable text for review and indexing.
Smart IVR Routing
Uses interactive voice response logic to route calls to the relevant agent or department.
Sentiment Analysis
Analyzes the tone and mood of customer conversations to help identify issues.
Agent Performance Scoring
Monitors agent behavior and script adherence to provide quality assurance insights.
Live Call Monitoring
Allows managers to listen to ongoing conversations in real time for coaching and support.
Use Cases
Marketing Lead Attribution
Identifying which marketing channels and keywords are driving inbound phone calls.
Sales Coaching and QA
Reviewing call transcripts and performance scores to improve agent handling.
Automated Call Routing
Using IVR to direct leads or returning customers to the correct department.
Outbound Strategy Monitoring
Capturing audio and metadata from outgoing calls to analyze outbound sales efforts.
Integrations
- CRM integration
FAQ
How does the Call Loom free trial work?
- Every account starts with a 14-day free trial that does not require a credit card to sign up.
What is the difference between the Standard and Premium plans?
- The Standard plan starts at $80/month and the Premium plan at $110/month; higher tiers offer lower per-minute rates for tracking, transcription, and recording.
Can Call Loom track both incoming and outgoing calls?
- Yes, the platform supports inbound call tracking for marketing attribution and outbound tracking to monitor agent performance.
Source category: Sales
Source subcategory: Analytics & Reporting
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