Call Loom: AI Call Tracking and Analytics
Call Loom helps sales and marketing teams attribute inbound calls to specific campaigns and monitor agent performance. It is designed for businesses that need to convert phone conversations into data for ROI analysis.
At a glance
- Category
- Sales
- Best for
- Marketing Agencies, Sales Teams, Small Businesses, Mid-Market Companies
- Pricing
- Pricing is usage-based. A Pay As You Go tier starts at $0.035 per minute for transcription. Monthly plans include Standard ($80/month) and Premium ($110/month), which offer reduced per-minute rates. Enterprise custom pricing is available.
- Key use cases
- Marketing Lead Attribution, Sales Coaching and QA, Automated Call Routing, Outbound Strategy Monitoring
- Integrations
- CRM integration
- Official website
- callloom.com
Call Loom is a call tracking and analytics tool designed to give businesses visibility into their inbound and outbound phone interactions. It focuses on connecting a marketing source—such as a specific keyword or campaign—to the final call outcome.
The platform supports the transition of audio into data through automated transcription and sentiment analysis. It includes an interactive voice response (IVR) system to help route callers to the relevant department.
Buyers should note that the software uses a usage-based model, meaning costs vary based on call minutes, storage, and transcription volume. Users can manage operations via a web dashboard or a mobile app available on the Play Store and App Store.
Key Features
Tracks inbound calls back to their source, including channels, campaigns, keywords, or pages.
Converts phone conversations into searchable text for review and indexing.
Uses interactive voice response logic to route calls to the relevant agent or department.
Analyzes the tone and mood of customer conversations to help identify issues.
Monitors agent behavior and script adherence to provide quality assurance insights.
Allows managers to listen to ongoing conversations in real time for coaching and support.
Use Cases
Identifying which marketing channels and keywords are driving inbound phone calls.
Reviewing call transcripts and performance scores to improve agent handling.
Using IVR to direct leads or returning customers to the correct department.
Capturing audio and metadata from outgoing calls to analyze outbound sales efforts.
Best For
Integrations
Pricing
Pricing is usage-based. A Pay As You Go tier starts at $0.035 per minute for transcription. Monthly plans include Standard ($80/month) and Premium ($110/month), which offer reduced per-minute rates. Enterprise custom pricing is available.
FAQ
Every account starts with a 14-day free trial that does not require a credit card to sign up.
The Standard plan starts at $80/month and the Premium plan at $110/month; higher tiers offer lower per-minute rates for tracking, transcription, and recording.
Yes, the platform supports inbound call tracking for marketing attribution and outbound tracking to monitor agent performance.
Source category: Sales
Source subcategory: Analytics & Reporting
