Brandfolder: Digital Asset Management Software
Brandfolder helps marketing and creative teams manage and distribute digital assets. It is designed for organizations that need to maintain brand consistency across internal teams and external partners.
At a glance
- Category
- Marketing
- Best for
- Marketing Teams, Creative Operations, Brand Managers, Agencies, Mid-Market Companies
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Centralizing Brand Assets, External Asset Distribution, Automating Metadata Management, Creative Workflow Integration
- Integrations
- Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Canva, Figma
- Official website
- brandfolder.com
Brandfolder is a digital asset management (DAM) platform designed to act as a central source of truth for a company's logos, images, videos, and documents. It provides a visual interface for uploading and organizing files.
The software is built for marketers, creative operations, and brand managers, as well as agencies managing multiple clients. It supports the automation of asset tagging via AI and provides tools for bulk editing and version control.
Buyers should note that the platform offers different tiers; the Enterprise plan includes custom automation and granular organizational controls. The platform also includes tools such as Brandguide for managing brand guidelines and Portals for curated content sharing.
Before choosing this tool, business buyers should confirm if their current creative workflow requires the specific automation and permissioning available in the higher-priced plans.
Key Features
Adds tags to assets upon import to support searching and discovery.
Provides insights into which assets are being downloaded and how they are being used.
Uses custom templates to help create on-brand materials.
A centralized location for brand guidelines that pulls content from the asset library.
Supports resizing assets and converting file formats in bulk.
Curated homepages for assets that allow admins to share specific content experiences with different stakeholders.
Use Cases
Storing approved logos, images, and videos in one location to support brand consistency.
Sharing specific collections of assets with external agencies, contractors, or retail partners via controlled links.
Using AI image recognition and automatic metadata extraction to categorize files.
Connecting asset libraries to design tools like Adobe Creative Suite to support digital workflows.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
It is used to store, organize, and distribute a company's digital assets, such as logos and videos, from a cloud-based source of truth.
Yes, it uses AI for image recognition, automated tagging, and metadata extraction to support asset discovery.
Organizations needing custom automation, tighter asset permissions, and more granular organizational controls for multiple teams or brands should consider the Enterprise plan.
Source category: Marketing
Source subcategory: Document Management
